Watching Video Reviews
We got some interesting results here.
- The above chart suggests that the majority of the respondents, 93%, watch review videos before buying products online, while only 7% don’t.
- This indicates that brands have a great opportunity to push video marketing to reach a maximum number of consumers.
- Video reviews of the product have a great ability to influence consumer’s buying decisions; therefore, brands must experiment with them innovatively.
- Videos can allow brands to deliver information about the product quickly and efficiently, which will also have a high reach.
- Brands can partner with popular influencers online to promote their product in interesting ways.
- Brands can create engaging videos with influencers about product unboxing, detailed product description videos, pro and cons of the product videos more.
- Brands need to make sure they put ahead authentic and unbiased content via these videos to maintain their brand’s credibility.