Watching Reels Posted by Brands
Last Week's Result
We got some interesting results here.
- The above chart suggests that consumers check ‘Guides’ on Instagram, while only 33% don’t.
- Guides are an effective marketing tool to provide valuable information to the targeted audiences.
- Brands can use Guides to position themselves as an expert in the field, and this also helps to add more credibility to the brand.
- They are also an amazing way of showcasing products under a single guide. For example, a skincare brand can showcase its summer skin care-related products under a single guide.
- Guides shareable trait acts as a medium for expanding the overall reach and maximizing brand’s content impressions.