Logicserve Survey

Watching Reels Posted by Brands

Last Week's Result

diagram

We got some interesting results here.

  • The above chart suggests that consumers check ‘Guides’ on Instagram, while only 33% don’t.
  • Guides are an effective marketing tool to provide valuable information to the targeted audiences.
  • Brands can use Guides to position themselves as an expert in the field, and this also helps to add more credibility to the brand.
  • They are also an amazing way of showcasing products under a single guide. For example, a skincare brand can showcase its summer skin care-related products under a single guide.
  • Guides shareable trait acts as a medium for expanding the overall reach and maximizing brand’s content impressions.