Logicserve Survey

Influencer Engagement by Brands

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We got some interesting results here.

  • As per the results, 57% of the respondents sometimes like brands that engage with influencers, followed by 29% who always engage with them.
  • Only 14% of the respondents said that they don’t like brands that engage with influencers.
  • Firstly, brands must carefully study their audience and accordingly pick the right kind of influencer to carry out promotions.
  • Influencer collaboration is a real quick way of building brand image online, it also further helps in gaining trust in the consumers mind as the influencer endorses/recommends the product/service.
  • It's also a great way of improving overall brand awareness and also a great means for reaching potential consumers.