Optimizing for success
One of the biggest challenges facing digital marketers today is getting discovered by search engines. On-page SEO, when done correctly, can truly boost your page ranking. However, search engine results pages (SERPs) have drastically changed over the last few years. Today, on-page optimization goes way beyond keywords and meta tags. There are several other elements that are clamoring for attention now, making the process a lot more complex and advanced than ever.
On-page SEO involves a variety of tasks, including one-time setup activities and a plethora of ongoing work. There are specific tasks that vary depending on the nature of your website, its current SEO readiness and campaign strategy and competitive factors. It is imperative for businesses to realize that poorly done on-page SEO can significantly affect your search visibility.
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