Prasad is a lover of “all things digital”. For him, digital is a huge universe and has abundant possibilities of using every tool and platform for the benefit of the end consumers. He is a digital visionary, with an innovative spirit & unique ability to dream big. He has opened doors to new possibilities by accepting unprecedented change to bring his ideas to life.
An IIT Chennai alumnus, Prasad is a confident captain who has navigated his team successfully in the ever-changing digital environment. He has also envisaged, developed and marketed consumer facing web properties on a global scale.
He is an agile digital leader & his intuitiveness makes him a go-to person to visualize a larger picture & ability to change the course as needed.
Prasad is both, a global strategist & a local expert. His expertise lies in data modelling and predictive analytics & media. He has turned businesses across segments into high-performing organizations, digitally.
A curious intellectual marketer with a passion of learning & sharing knowledge has led him to actively participate at digital events, world-wide. Prasad has been an active panelist and speaker for notable events where he has shared his insights on topics like Analytics, Automation and AI, Programmatic Advertising, Mobile Innovations & Trends, Multi-Click Attribution, Performance marketing revolution, Digital Intelligence Systems and how to use them efficiently for better customer experience and improve returns on marketing investments.
His contributory articles and weekly newsletters has inspired many market leaders and industry veterans as they look up to it as a great insight. He has received several awards and recognitions including -