Logicserve Digital strengthens its leadership team with multiple appointments at senior leadership level
Logicserve Digital has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.
Facebook’s ‘Why Am I Seeing This Ad’ update to help brands create better impact
Logicserve Digital co-founder and CEO Prasad Shejale thinks that the social media company is making conscious efforts to take care of users’ data & privacy and gain back their trust after numerous concerns that it has faced around user data misuse.
India's World Cup loss puts a break on ad rate hikes for ICC finals
Prasad Shejale, Co-founder and CEO of Logicserve Digital said that 'the World Cup coupled with digital is the perfect recipe for success'.
Union Budget 2019-20: Startups want angel tax to be abolished, corporate tax to be reduced, make capital more accessible
Prasad Shejale, Co-founder & CEO, Logicserve Digital, a digital marketing agency
Last year’s Budget and the interim Budget has focused on strengthening the digital ecosystem across India and that’s surely a positive step towards the growth of the nation…
Influencers, advertising, data and tech at the core of BrandVid 2019
The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday...
Facebook’s Libra To Disrupt Cryptocurrency Market
Prasad Shejale, co-founder and CEO of digital marketing agency Logicserve Digital, said if things move forward as planned by Facebook, then Libra has the potential to be a defining moment not just for the company but also for the global adoption of the crypto technology.
How Quora can help in getting authentic brand advocates
Logicserve Digital CEO Prasad Shejale explains, “The platform covers a wide range of topics and can help the brand reach a wider audience. Also, Quora questions are listed in Google searches.”…
Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards
Logicserve Digital wins 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.
How ‘cobra effect’ can influence digital marketing
I skipped the stereotypical midlife-crisis years and went straight into midlife-entrepreneurship by starting my own digital marketing agency. Starting a company was just an idea; however, before I started up, I reflected deeply and tried to figure out the random roadblocks and the possible solutions to address them. What if? And what about? — these were the two questions that I stressed upon.
DIGIXX 2019 winners: Top honours for Prasad Shejale, Rubeena Singh
Prasad Shejale, Co-founder & CEO, Logicserve Digital, was honoured with Agency Person of the Year award. Logicserve Digital was also awarded Performance Agency of the Year.
Logicserve Digital wins the digital mandate for AU Small Finance Bank
Logicserve Digital has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.
Logicserve Digital appoints Sandesh Sathyanarayana as AVP of Business Alliances - South India
Logicserve Digital appoints Sandesh Sathyanarayana as AVP - Business Alliances to lead the business in Southern India.
Maruti Suzuki inspires Hero ISL fans to be “Be Limitless”
Logicserve Digital co-founder and chief executive officer Prasad Shejale noted that this initiative by Maruti stood true to its core proposition, where the brand is offering its customers a first-hand experience of being limitless…
Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign
Logicserve Digital co-founder and CEO Prasad Shejale, however, feels that marketers need to be cautious about the sensitive issues like religion and politics while designing their campaigns. He said, “A well-intended campaign can be seen in a different light as well, the negativity can spread rapidly with the use of social media”…
CSR must start with responsible advertising
Irrelevant marketing calls during a work day, un-skippable long-ads on YouTube and mismatched targeting have long been a source of frustration for consumers. Pervasive, obnoxious and intrusive are the adjectives that pretty much sum up our experience of advertising today. While the advertising and marketing fraternity takes two steps forward in terms of innovation, we go ten steps back with irresponsible marketing…
Top skills for a career in digital marketing
I recently stumbled upon a revelation, an epiphany, if you may say. It’s something I’ve experienced throughout my long and eventful entrepreneurial journey but never made a grand declaration about its importance, that is until now.
How millennials are changing India's market dynamics
“Millennials have changed the way brands look at and reach out to customers,” says Prasad Shejale, the co-founder and chief executive of Logicserve Digital, a digital marketing agency based in Navi Mumbai…
How 'StopAllerG' ad campaign woke India up to air pollution issues
The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well.
8 Vital Skills For Every Digital Marketer
As a digital marketer, this evolution is fascinating, and there is never a dull day in our industry. In our journey of helping brands reach out to their target consumers, we are continually learning and rediscovering our profession…