Content marketing trends amid coronavirus pandemic
Prasad Shejale, Founder and CEO, Logicserve Digital, said, “During this time, when the Covid-19 pandemic has changed the way we live, and the lockdown period, consumers have a huge appetite to consume content. They want to know everything about...Read more
#FightBackCorona: Patience is the key to winning this situation - Prasad Shejale
Prasad Shejale, Founder & CEO, Logicserve Digital, shares how his organisation is setting training goals, keeping everyone engaged and motivated with apt training to prepare them for the post-COVID-19…Read more
Companies learn the positive side of WFH
Logicserve Digital Founder-CEO Prasad Shejale thinks that it is important to evaluate and make necessary arrangements to equip remote workers at scale…Read more
Digital tools turn home into networked office
Prasad Shejale, Founder & CEO of digital marketing agency, Logicserve Digital, says it is only digital tools that offer businesses support for remote work schedules…Read more
How brands can provide the best customer experience
‘Share of experience’ is the new norm, and one needs to consistently make efforts towards it to survive in the modern age...Read more
In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Prasad Shejale, Founder & CEO, Logicserve Digital shares that Data has always been vital, but effective use of the data to create specific measurement parameters will be even more critical...Read more
Marketers, agencies adopt socialistic approach in times of Covid-19
Speaking about the responsibility that the brands and marketers shoulder these days, Logicserve Digital founder and CEO, Prasad Shejale says, “Considering the severity of the pandemic, it is the responsibility of brands as well as creators too, to contribute towards raising awareness during such times…”Read more
Covid-19 pandemic: Are Indian firms ready to deal with remote work scenario
For businesses, it is important to evaluate and make necessary arrangements to equip remote workers at scale. Companies should check whether their workers can join virtual meetings and accomplish important tasks irrespective of their location…Read more
Digital marketing set to shoot up
As the Covid-19 outbreak continues, marketers are delaying ad campaigns, reviewing budgets and pausing product launches. With many advertisers going offline at this time, the focus has shifted to digital marketing….Read more
#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline
Prasad Shejale, Founder and CEO, Logicserve Digital, said the outbreak of this crisis is something very recent and hence it’s hard to understand or track a digital trend. However, he said that although ad revenues…Read more
Social media steps up against COVID-19 misinformation
Prasad Shejale, Founder & CEO, Logicserve Digital believes that it becomes important for social media platforms to take strict steps to make sure that no fake news gets promoted.Read more
10 Golden Rules for Digital Entrepreneurs of This Decade
Someone has rightly said ‘A true entrepreneur is a doer, not a dreamer.’ Well, that’s true. In a way, they are also dreamers, the only difference being that they take their dreams very seriously, put in efforts and work on it to transform them into…Read more
Covid-19 Effect: How e-comm platforms are coping with demand surge
As Prasad Shejale, Founder & CEO, Logicserve Digital, observed, “These are truly extraordinary times, and the whole world is trying its best to deal with this uncertainty. It is completely a black swan event and, depending on the severity of its spread…”Read more
Are jingles still relevant in advertising?
According to Logicserve Digital founder and CEO, Prasad Shejale, “At least on digital mediums, brands are trying their best to quickly sell their proposition to the new-age audience whose attention spans are shrinking…”Read more
Kareena Kapoor Khan’s debut on Instagram a digital marketing strategy for Puma?
According to Manesh Swamy, Vice President-Creative, Logicserve Digital, “Movie celebrities are joining the gram tribe lately, if you see internationally as well. Maybe because of peer pressure or just to cater to the fan’s demand…”Read more
Truecaller may have finally found a plan to make some moolah
Prasad Shejale, CEO of digital marketing agency Logicserve Digital, says he has had a good experience with campaigns on Truecaller. But there are multiple apps that offer similar audience and services. This is again an area dominated by players such as Google, Facebook and Amazon.
Are hashtags dying: The curious case of right digital strategy
Logicserve Digital founder and CEO Prasad Shejale also insists that they remain a great medium of brand engagement. “According to Sprout Social report, an Instagram post with a single hashtag can gain 12.6% more engagement compared to a post with no hashtag…
Logicserve Digital bags the digital mandate for Wet & Dry Personal Care
Digital marketing company Logicserve Digital has been appointed as the official digital agency for Wet & Dry Personal Care Private Limited. As part of the mandate, the agency will handle paid media services, social media management and creative duties for the brand.
Ten global digital campaigns that inspire me and why
In our daily life, we come across a lot of creative work and campaigns done by different brands trying to connect with their audience. However, there are certain campaigns that truly make a mark on our minds and also, at times, inspire us…
How social media revolutionised marketing in less than a decade
According to Shejale the advancement in technologies like AR and VR has enhanced creative capabilities. Thus, the developers are also focusing on the commercial returns on such platforms.
Give emphasis on AI, digital villages: Logicserve Digital
“Taking a step closer to the Digital India initiative, the budget should include a key emphasis on the implementation of the National Centre of Artificial Intelligence as it will prepare organisations for better human-machine partnership and analyse consumer patterns using Big Data.”
Rules of engagement: Should brand ambassadors take a political stand?
According to Prasad Shejale, Founder and CEO, Logicserve Digital, fans are enthusiastic to know about their favourite celebs, what happens in their lives, their views on matters of the moment as well as political concern.
Retail 2020: What will Indian shoppers expect
It was a Sunday afternoon when I was chatting with my 9-year-old niece on what she would want for her upcoming birthday. Without a blink of an eye, she said she wants Anna Elsa radium shoes which are #lit even in the dark…
Multilingual SEO, Data-Led Video Marketing, AR/VR Trends To Rule Digital In 2020
From an industry point of view, 2019 set the stage for enriching customer experience, personalization, and responsible advertising. Here are a few trends for 2020 that brands can leverage to win Indian audiences- Focus on multilingual SEO, Prefer data-first approach for video marketing and AR/VR.
What data-led video ads mean for the savvy Indian consumer
According to Manesh Swamy, Vice President-Creative, Logicserve Digital, Indian viewers like content that is entertaining, relatable as well as informative. Brands love to share their message in the form of videos, Swamy believes, but they need to produce data-led videos…
Road to 2020: Top 3 performance marketing trends for the New Year
Prasad Shejale, Founder & CEO, Logicserve Digital, decodes the top 3 performance marketing trends that will rule 2020. The three performance marketing trends that can help the brand take their business to the next level this year according to Prasad Shejale are Integrated Approach, Zero Data Policy and Automation.
The YouTube story: A decade in revolutionising marketing & advertising
Prasad Shejale, Founder and CEO, Logicserve Digital feels that YouTube is a great medium and a space for brands to test the consumption of video content amongst their audiences. “The massive growth of YouTube comes from popular music marketing companies, short story-tellers, affiliate marketers, influencers, etc. With the rise of native language speakers online, YouTube provided a boost to the careers of a lot of vernacular-first influencers in India like Bhuvan Bam,” observes Shejale.
Despite maximum internet shutdowns, digital advertising enjoyed heyday throughout 2019
Logicserve Digital founder and CEO Prasad Shejale tells us that the year was all about positive transformations for his business as they unveiled a new identity for themselves. He adds, “We defined and integrated our core capability areas. This was also year when we started much more on integrated data, media, creative, tools & techniques to provide holistic approach to our clients’ digital strategy.
Manu Kumar Jain, MD at Xiaomi India, Bags the 'Digital Icon of the Year' Award at the Drivers of Digital Awards 2019
Prasad Shejale, Founder and CEO, Logicserve Digital said, “These accolades showcase our commitment towards designing innovative solutions for varied business needs of the brands we work with. I would like to thank the entire team of Logicserve Digital for the commendable work, and also our partners for always believing in us.”
Bajaj Allianz launches interactive mobile ad, uses real-time weather and AR on pollution warning
mCanvas, the experiential storytelling ad platform for small screens, and Logicserve Digital, co-created a highly interactive mobile-led ad campaign for Bajaj Allianz General Insurance.
Shopping Comes To Social Channels
"It is a natural progression as social media enables conversations among like-minded people and facilitates commerce by getting buyers and sellers together," says Prasad Shejale, Co-founder and CEO of digital marketing firm Logicserve Digital.
Oral contraceptive goes the folksy way…
The quasi-puppet show has been conceptualised by Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group.
Shopping Comes To Social Channels
Thanks to the wide reach offered by social media platforms, businesses both big and small, are now moving beyond Amazon-like marketplaces and exploring social platforms for their intriguing visual appeal and high engagement levels. "It is a natural progression as social media enables conversations among like-minded people and facilitates commerce by getting buyers and sellers together," says Prasad Shejale, Co-founder and CEO of digital marketing firm Logicserve Digital.
Let’s chat and chill, buddy!
“As humans, we are built to empathise and cooperate with those who have helped us to prosper as a species. Certain fundamental values and gestures are common across the world like a smile, helping attitude, welcoming personality, etc. One does not need to know various languages to feel trust or to collaborate or to help a stranger in a public place,” infers Prasad Shejale, co-founder and CEO of Logicserve Digital.
Logicserve Digital gears up for the next phase of growth with a New Transformational Identity
Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth.
Logicserve Digital bags 5 awards at the 3rd Digital Enterprise Awards & B2B Marketing Awards 2019
Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has won 5 awards at the3rd Digital Enterprise Awards & B2B Marketing Awards 2019. Co-Founder & CEO of the company, Prasad Shejale, was honoured with the title ‘Digital Ambassador of the Year’ at the event held in Mumbai.
E-commerce industry to spend an estimated Rs 2000 cr on marketing festival season sales
Logicserve Digital co-founder Prasad Shajale explained, “Creative messaging coupled with enticing discounts has been successful in convincing the end-user to spend money of the preferred e-commerce platform.”
Five tips to revolutionizing your Martech Stack: Prasad Shejale, Co-founder and CEO, Logicserve Digital
Hundreds of new marketing technologies hit the market every year, and no wonder, marketers spend aggressively to boost their marketing technology infrastructure or martech stack. At last count, the marketing technology landscape had ballooned to an overwhelming 7,040 solutions, according to Scott Brinker.
Tips To Perfect Digital Strategy For Travel And Tourism Brands In India
The travel industry is changing fast as more and more consumers in India turn to digital to plan and book their travel. Think about a group of friends planning an adventure trip, a father trying to figure out a perfect family outing and a couple dreaming of their romantic weekend getaway – they all would approach travel differently.
With over 13 million jobs generated, India needs skilled people in tourism
“The digital world offers massive job opportunities to candidates who are skilled in digital marketing, social media, SEO, etc, as several international brands plan to target Indian consumers and successfully establish themselves in the region. Further, the hospitality industry presents huge job opportunities for women, which are bound to increase as a lot of female travelers prefer solo trips,” said Prasad Shejale, Co-founder and CEO of Logicserve Digital.
Logicserve Digital appoints Manesh Swamy as VP — Creative
Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as Vice President — Creative. Manesh will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.
Economic slowdown may not hit FMCG ad spends during festivals
According to Prasad Shejale, Co-founder & CEO of Logicserve Digital, FMCG has traditionally been a top advertiser on television, followed by radio and print. Now it has increased digital ad spends as well.
Retail brands hope to beat economic slump with festive sales
Prasad Shejale, Co-founder and CEO of Logicserve Digital, says: “I don’t see a slump in digital ad spend. Also, since digital channels are more measurable and efficient, I foresee more number of brands driving budgets from traditional media to digital spends across sectors and this is expected to continue driving growth.”
Economic slowdown: Smart marketers will not make cuts in advertising.
Prasad Shejale, co-founder and CEO of Logicserve Digital also noted that digital medium is going to strive despite an economic slowdown and many advertisers might take chunks away from traditional spends to invest online.
Slowdown impacting ad spend but outlook positive for festive season; no slump seen in digital
Concurring with Shejale, Patalia said, “We are already witnessing a diversion in allocation of budget from traditional media such as print and television to digital. Digital medium offers more flexibility on budget outlays, accountability and return on investment. It definitely is fast becoming the medium of choice.”
Logicserve Digital strengthens its leadership team with multiple appointments at senior leadership level
Logicserve Digital has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.
Facebook’s ‘Why Am I Seeing This Ad’ update to help brands create better impact
Logicserve Digital co-founder and CEO Prasad Shejale thinks that the social media company is making conscious efforts to take care of users’ data & privacy and gain back their trust after numerous concerns that it has faced around user data misuse.
India's World Cup loss puts a break on ad rate hikes for ICC finals
Prasad Shejale, Co-founder and CEO of Logicserve Digital said that 'the World Cup coupled with digital is the perfect recipe for success'.
Union Budget 2019-20: Startups want angel tax to be abolished, corporate tax to be reduced, make capital more accessible
Prasad Shejale, Co-founder & CEO, Logicserve Digital, a digital marketing agency
Last year’s Budget and the interim Budget has focused on strengthening the digital ecosystem across India and that’s surely a positive step towards the growth of the nation…
Influencers, advertising, data and tech at the core of BrandVid 2019
The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday...
Facebook’s Libra To Disrupt Cryptocurrency Market
Prasad Shejale, co-founder and CEO of digital marketing agency Logicserve Digital, said if things move forward as planned by Facebook, then Libra has the potential to be a defining moment not just for the company but also for the global adoption of the crypto technology.
How Quora can help in getting authentic brand advocates
Logicserve Digital CEO Prasad Shejale explains, “The platform covers a wide range of topics and can help the brand reach a wider audience. Also, Quora questions are listed in Google searches.”…
Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards
Logicserve Digital wins 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.
How ‘cobra effect’ can influence digital marketing
I skipped the stereotypical midlife-crisis years and went straight into midlife-entrepreneurship by starting my own digital marketing agency. Starting a company was just an idea; however, before I started up, I reflected deeply and tried to figure out the random roadblocks and the possible solutions to address them. What if? And what about? — these were the two questions that I stressed upon.
DIGIXX 2019 winners: Top honours for Prasad Shejale, Rubeena Singh
Prasad Shejale, Co-founder & CEO, Logicserve Digital, was honoured with Agency Person of the Year award. Logicserve Digital was also awarded Performance Agency of the Year.
Logicserve Digital wins the digital mandate for AU Small Finance Bank
Logicserve Digital has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.
Logicserve Digital appoints Sandesh Sathyanarayana as AVP of Business Alliances - South India
Logicserve Digital appoints Sandesh Sathyanarayana as AVP - Business Alliances to lead the business in Southern India.
Maruti Suzuki inspires Hero ISL fans to be “Be Limitless”
Logicserve Digital co-founder and chief executive officer Prasad Shejale noted that this initiative by Maruti stood true to its core proposition, where the brand is offering its customers a first-hand experience of being limitless…
Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign
Logicserve Digital co-founder and CEO Prasad Shejale, however, feels that marketers need to be cautious about the sensitive issues like religion and politics while designing their campaigns. He said, “A well-intended campaign can be seen in a different light as well, the negativity can spread rapidly with the use of social media”…
CSR must start with responsible advertising
Irrelevant marketing calls during a work day, un-skippable long-ads on YouTube and mismatched targeting have long been a source of frustration for consumers. Pervasive, obnoxious and intrusive are the adjectives that pretty much sum up our experience of advertising today. While the advertising and marketing fraternity takes two steps forward in terms of innovation, we go ten steps back with irresponsible marketing…
Top skills for a career in digital marketing
I recently stumbled upon a revelation, an epiphany, if you may say. It’s something I’ve experienced throughout my long and eventful entrepreneurial journey but never made a grand declaration about its importance, that is until now.
How millennials are changing India's market dynamics
“Millennials have changed the way brands look at and reach out to customers,” says Prasad Shejale, the co-founder and chief executive of Logicserve Digital, a digital marketing agency based in Navi Mumbai…
How 'StopAllerG' ad campaign woke India up to air pollution issues
The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well.
8 Vital Skills For Every Digital Marketer
As a digital marketer, this evolution is fascinating, and there is never a dull day in our industry. In our journey of helping brands reach out to their target consumers, we are continually learning and rediscovering our profession…