Twitter’s troubles mount, India MD questioned by police

Manesh Swamy, Vice President – Creative & Social, Logicserve Digital said, "Twitter is a very active platform and has been a primary platform for people worldwide to put across views, opinions…

Twitter loses its legal protection in India: What it could mean for the platform and brands

Manesh Swamy, Vice President – Creative & Social, Logicserve Digital said, "Twitter has been active in the social space for a very long time. It has been a primary way for people around the globe…

Dettol's Covid warrior campaign: Perceptive or purpose washing?

Logicserve Digital Vice President - Creative & Social Manesh Swamy quipped, “It is definitely working. It’s making people talk. The brand will surely reap a positive rub-off since the thought…

Ads that impressed us this fortnight

Created by Logicserve Digital, HDFC Life’s campaign showcases everyday moments where people from all walks of life contribute towards fighting the pandemic in their own capacity.

Is Google’s opt-out option for Android users really a better option for users?

Commenting on the new policy, Prasad Shejale, Founder and CEO, Logicserve Digital, said, “Currently, Android phones have the option to ‘Opt out of Ads Personalisation’, but an app…

Cheers grow louder for 'Family Man' as he goes job hunting

While strategically the campaign has left everyone impressed, Logicserve Digital Vice President-Creative & Social Manesh Swamy wishes the execution could have been a little better.

Cannes Contenders 2021: Logicserve Digital

Taking inspiration from the efforts of our Indian army, HDFC Life crafted a campaign called #SadaSurakshitRahe, which dwelled on the principle of protecting our loved ones in the…

The new Influencer Guidelines by ASCI is a welcome move

The Advertising Standards Council of India has taken a great step by implementing these new guidelines. It is a very precise way to structure all the influencer marketing communication.

Top AI Based Digital Marketing Agencies Helping Startups To Grow

In today’s online scenario, digital marketing is witnessing immense importance. There are various emerging technologies that are making digital marketing advanced and cost effective…

EXCLUSIVE | Prasad Shejale, Logicserve Digital: Interactive content will become mainstream

Prasad Shejale, Founder and CEO, Logicserve Digital, in an exclusive chat, speaks about Logicserve Digital’s path to success, how it helped its clients adapt during the pandemic…

Is the Kidfluencer poised for growth?

Logicserve Digital Vice President-Creative Manesh Swamy says, “In India, Bollywood and ad films are some of the biggest influencers for a lot of new trends. A few years ago, many celebrity couples…

Top 5 companies for digital marketing and brand building

Digital marketing is no short of a buzzword, especially when the COVID-19 pandemic continues to dawn in 2021. As rapidly companies adapt and shift employees into a work from the home module…

Has the second wave re- established the significance of Digital for greater consumer reach?

With regards to the digital industry, I believe the second wave of the pandemic has reinforced higher adaption of digital and is accelerating it as the most critical channel for brands to reach out…

Logicserve Digital wins the digital mandate for Ebro India's two sub-brands

Logicserve Digital an Indian arm of Logicserve Group has been appointed as the agency on record (AOR) for Ebro India's two sub-brands: Panzani Pasta and Tilda rice.

“Brand experience will be demanding & will need a huge tech readiness from brands”

In conversation with Adgully, Prasad Shejale, Founder & CEO, Logicserve Digital, speaks about the shifts in the consumer behaviour, the growing power and spread of the Internet and much more.

The dos and don'ts of remixing content

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact.

Why brands shy away from remixing content

Content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it.

Reinventing Marketing ROI – Through the lens of performance branding

The DIGIXX 2021 Summit and Awards started with a riveting discussion on ‘Reinventing Marketing ROI – Through the lens of performance branding’ which saw some industry stalwart share their…

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix

Logicserve Digital, a digital marketing company, has launched Traffic Cost Predictor (TCP) - a unique tool to uplift your media plans with predictive analysis.

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?

Rupak Ved, Chief Operating Officer, Logicserve Digital thinks that brands will shift their monies to digital mediums. Consumers will rely on television and OTTs for their entertainment dose…

One year of lockdown: Learnings from the pandemic and the road ahead for the Indian entrepreneur ecosystem

Prasad Shejale, Founder and CEO, Logicserve Digital, says “Although some of the world leaders predicted that the next big threat would be a global virus and pandemic…

Video: Industry icons come together to hail women-oriented campaigns that left a mark

On the occasion of International Women’s Day, in a conversation with India’s leading Brand Custodians and Agency Leaders, Social Samosa gives a major throwback to…

How Google’s decision to remove third-party cookies will affect digital advertising

Explaining the decisions, Prasad Shejale, Founder and CEO, Logicserve Digital, said the move would help to create a safer and trusty digital eco-system.

Opinion: Catching up with the crumbling cookie

We all are consumers first before being marketers or technology providers. Hence, as a consumer, starting this article by welcoming Google’s latest announcement…

Opinion: The era of the 'mobile-first' consumer

Over the past couple of years, India has made massive investments to ensure advancements in the digital ecosystem, and initiatives like 'Digital India' have improved connectivity...

ASCI guidelines for Influencers; boon or bane?

Manesh Swamy, Vice President-Creative, Logicserve Digital: ASCI new guidelines have been clearly drafted keeping the consumer at the core. There is an obvious difference between…

The Era Of 'Looking Forward: Marketing Guide For 2021'

As we step into 2021 - marketing will play an increasingly important role in how brands talk to their customers and endeavor to bring the audience together.

HDFC Life’s new digital campaign encourages people to buy insurance online

Life insurance company HDFC Life has launched a new digital campaign – ‘Ye Sahi Toh Life Insurance Online Kyu Nahi?’ with actor Manjot Singh. Conceptualised by Logicserve Digital, the campaign is…

Logicserve Digital posts 100% increase in recruitments

Logicserve Digital, the digital marketing company revealed that it saw a 100 per cent increase in recruitments during the last quarter of 2020, as compared to the last quarter of 2019.

Budget 2021 Expectations Live Updates: Here’s what corporates, economists and market experts expect

The past year was challenging for all of us in many ways. The pandemic has affected economies and financial stability of individuals, businesses as well as nations. The budget this year should…

Revamping Brand Logos: Bait For New-Age Consumers' Heart?

Prasad Shejale, Founder & CEO, Logicserve Digital believes, “A brand logo is an important asset for any company as it sets their image, solidifies their identity as well as their promise to…

#RoadTo2021: How to set up a social media crisis response plan

Prasad Shejale Logicserve Digital shares a blueprint to help create a response plan for such situations if the need arises…

Forecast 2021: Digital to lead marketing industry’s growth story

Logicserve Digital Founder & CEO, Prasad Shejale adds that industry will also see an even large focus on integrated approach to cater to multitude of consumer needs and expectations…

Mankind Pharma’s Unwanted 21 Days Campaign aims to normalise conversations on contraception

Unwanted 21 Days, the regular oral contraceptive from Mankind Pharma, has launched a campaign titled #ShhNotOkPlease.

Will brand Hrithik work its magic for 'Fighter' promotions?

Manesh Swamy, VP-Creative, Logicserve Digital says, “Hrithik Roshan has always been particular about his movies or ad film selection. He has been seen steadily growing on the…

Medianews4u Focus 2021

In order to grab the right opportunities and grow in a healthy way, we have decided to focus on some important areas and execute all our plans to the Tee. And that’s what gave us the 5Ts…

Digital Advertising: The trends to watch out for in 2021

Integrated Digital Marketing approach will be a game changer for brands rather than being just a nice-to-have strategy. While the post-COVID world has leapfrogged the digital growth…

#Forecast2021: E-commerce industry set for a massive uptick

Logicserve Digital Founder & CEO, Prasad Shejale highlighted. “Headless commerce is evolving, and we will surely see more of that soon. We will also see more and more adoption of virtual…

#Throwback2020: Not a moolah but digital marketing grew in virtue

Logicserve Digital Founder & CEO, Prasad Shejale said: “The pandemic has definitely caused a huge shift in the industry. While the country’s GDP took a massive hit, the digital industry has been…

#Throwback2020: The great show that Indian e-commerce industry showed up

Today, businesses have realised the crucial role of digital marketing towards the growth of their business. It has been helping them to increase their customer reach…

Survival of the ‘Digitest’

Here are some things you should work on to be at your ‘Digitest’ — digitally ready to fit the new norms and be the best at what you do.

Rewind 2020: Prasad Shejale dissects the year in Digital

Prasad Shejale, Founder & CEO, Logicserve Digital, looks back at all the major developments in Digital during 2020, the massive digital transformation that took place, rise in new social…

Guest Column: The manifold benefits of reading

Books for me are not just a way of looking for solutions to problems we face, but also to discover various undefined issues we might be facing.

Logicserve Digital launches 'eMarket' to help brands optimise their e-tail strategies

Indian digital marketing and transformation company Logicserve Digital has launched a new division, eMarket, which offers a new stack of integrated commerce solutions to help retail brands…

Train digitally

Today, businesses have realised the crucial role of digital marketing towards the growth of their business. It has been helping them to increase their customer reach…

How travel marketers can navigate the changing face of tourism industry

The tourism industry is transitioning through digital tools to experiment and innovate right from travel experience to new alternatives…

Can data privacy and ad personalisation co-exist?

Prasad Shejale, Founder & CEO, Logicserve Digital, said, “I feel, if we make proper processes and keep the end consumers informed, it is fair to collect their data since it is used for…

How brands can be prepared for a mobile-first customer world

We are all aware of the speed at which mobile penetration is growing and how more and more people are accessing data on mobile devices thanks to the affordable rates for data…

ET Catalyse Virtual Ep 13 : The homegrown Digital Agency playbook for staying agile & innovative

Catch Rakesh Yadav, CEO & Founder, AdGlobal; Prasad Shejale, CEO & Founder, Logicserve Digital; Vishal Chinchankar, CDO, Madison and Shibu Shivanandan, Founder & MD, Pivotroots share their experience of emerging…

How #ban and #boycott trends on social media impact brand strategies?

Manesh Swamy: Even a handful of such segments can bring a campaign or brand ambassador down, with no fault of the brand. I feel the Risk Analysis of all the campaigns should be mandatory now…

5 ways in which AI has reshaped digital marketing

Prasad Shejale, Founder & CEO, Logicserve Digital, writes about how Artificial Intelligence (AI) has transformed our lives, as consumers, as well as reshaped the entire digital marketing landscape.

Logicserve Digital wins 20+ new accounts during lockdown

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise to onboard over 20 new accounts during the lockdown period...

How AI & ML Are Changing The World Of Digital Marketing

AI and ML are not just any random buzzwords. They have been reshaping and redefining the way we do things.

Achieving CX excellence the digital way

Prasad Shejale spoke about how the pandemic has brought about humongous changes in the world and has affected consumer behavior.

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?

According to Manesh Swamy, VP- Creative, Logicserve Digital, PUBG’s ban will not hamper brands’ way of finding ways to reach out to consumers. However, they will now be…

The challenges and benefits facing martech in India

COVID-19 has impacted consumer behavior a lot and accentuated some of the consumer trends too. In the past four months, we have seen how the adoption and usage of online channels…

How social distancing will change the landscape of digital marketing: Prasad Shejale, Founder & CEO, Logicserve Digital

Social distancing norms have changed the way we interact with each other, and similar changes are seen in the way we behave on the digital assets of brands as well…

‘Wave of Freedom’ with Tata Motors Finance

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has created a campaign for Tata Motors Finance, which highlights…

How influencer marketing can survive the Badshah fake followers’ scam

Manesh Swamy, VP-Creative, Logicserve Digital says, “I think the celebrities have gone overboard and done it for that extra fame or that one specific record…

Lockdown essentials toolkit for digital marketers

The current situation has affected all of us in every possible way. Every industry and every business across the world have been tackling the challenges coming their way…

The future will be digital, but we must make it truly experiential: Prasad Shejale

We, as consumers, have changed a lot of changes over the last 3-4 months. So, it's imperative that we, as marketers, also need to change the way we understand and cater to…

mFilterIt-e4mWebinar: Digital marketing leaders decode the new playbook for marketers

Sharing how the digital playbook has changed, Shejale remarked, “I’m a consumer myself and my behaviour patterns have changed during this pandemic. I’ve implemented this in…

Google puts a ban on non-consensual ad tracking, digital experts welcome the move

True to Alphabet's motto "Do the right thing", the new update on Enabling Dishonest Behavior policy is a very welcome step. Privacy of users in online as well as offline world…

Logicserve Digital's Manesh Swamy shares his lockdown story

During the lock down Logicserve Digital, VP-Creative, Manesh Swamy, found out that cooking can be interesting too. He also learned to bake cake and bread and spends most of his time…

Marketers put forth their theories of consumer behaviour during Unlock 1.0

Moderator Prasad Shejale, Founder & CEO, Logicserve Digital led the discussion on ‘Recalibrating for the digitally transformed customer…

Logicserve Digital's Prasad Shejale on writing motivational quotes during lockdown

Logicserve Digital, Founder & CEO, Prasad Shejale who is an avid reader spent his lockdown time by doing motivational calls with fellow teammates.

5 entrepreneurial lessons I learnt from my father: Prasad Shejale, Founder & CEO, Logicserve Digital

Looking at my 83-year-old father take a stroll in the terrace the other day, I was thinking of what gift I can give him for Father’s Day. That’s when I thought to myself…

#5 Entrepreneurship Lessons to Learn from Your Father

Father's Day, this year has put us into a profoundly thoughtful mode. It’s because we have got some extra hours to spend with our fathers while working from home.

Organic search will continue to be an important channel in the consumer research phase: Prasad Shejale, Founder & CEO, Logicserve Digital

Prasad Shejale, Founder & CEO, Logicserve Digital a new-age digital marketing company that offers the most comprehensive suite of digital marketing services.

Tata Motors Finance releases ‘The Sounds of Lockdown’ digital film

Digital marketing company and the Indian arm of Logicserve Group, Logicserve Digital has created a new digital film ‘The Sounds of Lockdown’ for Tata Motors Finance.

Diversity and inclusion in unprecedented times

The COVID-19 pandemic has affected the entire world and impacted everyone’s lives. The current uncertain times have also changed the way we do things, the way we work, the way business happens and, it has truly...

Digital Marketing Trends post-COVID: Prasad Shejale, Founder & CEO, Logicserve Digital

Coronavirus pandemic has transformed businesses around the globe, making marketers to rethink and completely rework on their marketing strategies. Here are some key trends in digital marketing that will help marketers to rise in the post-COVID world…

Why talent management will never be the same again

The current Covid-19 pandemic has turned things upside down, and things have significantly transformed for everyone across the globe. There are certain aspects that will see a prolonged impact. One of them is talent management…

#WFHDiaries: Family time and little breaks from work help Manesh Swamy deliver better

According to Manesh Swamy, Vice President-Creative, Logicserve Digital, Work From Home is the only solution we as individuals can offer to the grave situation out there. In the video series, WFH Diaries, he mentions…

The HR role in the post-pandemic world

Logicserve Digital head – HR Anshuman Misra says that they are in no rush to bring the workforce back to the office since flexible policies are already in place. He is considering flexi-working and flexi-timing…

What’s brewing? Survey shows a new coffee culture during the times of coronavirus

Prasad Shejale, founder & CEO, Logicserve Digital, “For me, coffee time at work is a way to relax, take a break and a way to connect with team members while engaging with them in a candid conversation…

#WFHDiaries Chit chat with colleagues makes me believe I am in office: Prasad Shejale

The founder & CEO at Logicserve Digital, Prasad Shejale never expected that it would be such a long period of staying home. “Slowly, you get used to it”, he says while narrating his lockdown tale…

Some learning, some entertainment, some fun – the secret sauce of tackling the lockdown time

COVID-19 has changed the way companies used to work in India and across the world. “We, at Logicserve Digital, have started virtual learning classes and our teams are trying their best to remain focused on acquiring new skills…

Content marketing trends amid coronavirus pandemic

Prasad Shejale, Founder and CEO, Logicserve Digital, said, “During this time, when the Covid-19 pandemic has changed the way we live, and the lockdown period, consumers have a huge appetite to consume content. They want to know everything about...

#FightBackCorona: Patience is the key to winning this situation - Prasad Shejale

Prasad Shejale, Founder & CEO, Logicserve Digital, shares how his organisation is setting training goals, keeping everyone engaged and motivated with apt training to prepare them for the post-COVID-19…

Companies learn the positive side of WFH

Logicserve Digital Founder-CEO Prasad Shejale thinks that it is important to evaluate and make necessary arrangements to equip remote workers at scale…

Digital tools turn home into networked office

Prasad Shejale, Founder & CEO of digital marketing agency, Logicserve Digital, says it is only digital tools that offer businesses support for remote work schedules…

How brands can provide the best customer experience

‘Share of experience’ is the new norm, and one needs to consistently make efforts towards it to survive in the modern age...

In a crisis, marketers must explore alternatives like cross-promotions: Industry experts

Prasad Shejale, Founder & CEO, Logicserve Digital shares that Data has always been vital, but effective use of the data to create specific measurement parameters will be even more critical...

Marketers, agencies adopt socialistic approach in times of Covid-19

Speaking about the responsibility that the brands and marketers shoulder these days, Logicserve Digital founder and CEO, Prasad Shejale says, “Considering the severity of the pandemic, it is the responsibility of brands as well as creators too, to contribute towards raising awareness during such times…”

Covid-19 pandemic: Are Indian firms ready to deal with remote work scenario

For businesses, it is important to evaluate and make necessary arrangements to equip remote workers at scale. Companies should check whether their workers can join virtual meetings and accomplish important tasks irrespective of their location…

Digital marketing set to shoot up

As the Covid-19 outbreak continues, marketers are delaying ad campaigns, reviewing budgets and pausing product launches. With many advertisers going offline at this time, the focus has shifted to digital marketing….

#CoronavirusOutbreak: Digital ad revenue to spike momentarily, overall adex to decline

Prasad Shejale, Founder and CEO, Logicserve Digital, said the outbreak of this crisis is something very recent and hence it’s hard to understand or track a digital trend. However, he said that although ad revenues…

Social media steps up against COVID-19 misinformation

Prasad Shejale, Founder & CEO, Logicserve Digital believes that it becomes important for social media platforms to take strict steps to make sure that no fake news gets promoted.

10 Golden Rules for Digital Entrepreneurs of This Decade

Someone has rightly said ‘A true entrepreneur is a doer, not a dreamer.’ Well, that’s true. In a way, they are also dreamers, the only difference being that they take their dreams very seriously, put in efforts and work on it to transform them into…

Covid-19 Effect: How e-comm platforms are coping with demand surge

As Prasad Shejale, Founder & CEO, Logicserve Digital, observed, “These are truly extraordinary times, and the whole world is trying its best to deal with this uncertainty. It is completely a black swan event and, depending on the severity of its spread…”

Are jingles still relevant in advertising?

According to Logicserve Digital founder and CEO, Prasad Shejale, “At least on digital mediums, brands are trying their best to quickly sell their proposition to the new-age audience whose attention spans are shrinking…”

Kareena Kapoor Khan’s debut on Instagram a digital marketing strategy for Puma?

According to Manesh Swamy, Vice President-Creative, Logicserve Digital, “Movie celebrities are joining the gram tribe lately, if you see internationally as well. Maybe because of peer pressure or just to cater to the fan’s demand…”

Truecaller may have finally found a plan to make some moolah

Prasad Shejale, CEO of digital marketing agency Logicserve Digital, says he has had a good experience with campaigns on Truecaller. But there are multiple apps that offer similar audience and services. This is again an area dominated by players such as Google, Facebook and Amazon.

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Are hashtags dying: The curious case of right digital strategy

Logicserve Digital founder and CEO Prasad Shejale also insists that they remain a great medium of brand engagement. “According to Sprout Social report, an Instagram post with a single hashtag can gain 12.6% more engagement compared to a post with no hashtag…

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Logicserve Digital bags the digital mandate for Wet & Dry Personal Care

Digital marketing company Logicserve Digital has been appointed as the official digital agency for Wet & Dry Personal Care Private Limited. As part of the mandate, the agency will handle paid media services, social media management and creative duties for the brand.

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Ten global digital campaigns that inspire me and why

In our daily life, we come across a lot of creative work and campaigns done by different brands trying to connect with their audience. However, there are certain campaigns that truly make a mark on our minds and also, at times, inspire us…

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How social media revolutionised marketing in less than a decade

According to Shejale the advancement in technologies like AR and VR has enhanced creative capabilities. Thus, the developers are also focusing on the commercial returns on such platforms.

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Give emphasis on AI, digital villages: Logicserve Digital

“Taking a step closer to the Digital India initiative, the budget should include a key emphasis on the implementation of the National Centre of Artificial Intelligence as it will prepare organisations for better human-machine partnership and analyse consumer patterns using Big Data.”

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Rules of engagement: Should brand ambassadors take a political stand?

According to Prasad Shejale, Founder and CEO, Logicserve Digital, fans are enthusiastic to know about their favourite celebs, what happens in their lives, their views on matters of the moment as well as political concern.

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Retail 2020: What will Indian shoppers expect

It was a Sunday afternoon when I was chatting with my 9-year-old niece on what she would want for her upcoming birthday. Without a blink of an eye, she said she wants Anna Elsa radium shoes which are #lit even in the dark…

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Multilingual SEO, Data-Led Video Marketing, AR/VR Trends To Rule Digital In 2020

From an industry point of view, 2019 set the stage for enriching customer experience, personalization, and responsible advertising. Here are a few trends for 2020 that brands can leverage to win Indian audiences- Focus on multilingual SEO, Prefer data-first approach for video marketing and AR/VR.

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What data-led video ads mean for the savvy Indian consumer

According to Manesh Swamy, Vice President-Creative, Logicserve Digital, Indian viewers like content that is entertaining, relatable as well as informative. Brands love to share their message in the form of videos, Swamy believes, but they need to produce data-led videos…

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Road to 2020: Top 3 performance marketing trends for the New Year

Prasad Shejale, Founder & CEO, Logicserve Digital, decodes the top 3 performance marketing trends that will rule 2020. The three performance marketing trends that can help the brand take their business to the next level this year according to Prasad Shejale are Integrated Approach, Zero Data Policy and Automation.

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The YouTube story: A decade in revolutionising marketing & advertising

Prasad Shejale, Founder and CEO, Logicserve Digital feels that YouTube is a great medium and a space for brands to test the consumption of video content amongst their audiences. “The massive growth of YouTube comes from popular music marketing companies, short story-tellers, affiliate marketers, influencers, etc. With the rise of native language speakers online, YouTube provided a boost to the careers of a lot of vernacular-first influencers in India like Bhuvan Bam,” observes Shejale.

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Despite maximum internet shutdowns, digital advertising enjoyed heyday throughout 2019

Logicserve Digital founder and CEO Prasad Shejale tells us that the year was all about positive transformations for his business as they unveiled a new identity for themselves. He adds, “We defined and integrated our core capability areas. This was also year when we started much more on integrated data, media, creative, tools & techniques to provide holistic approach to our clients’ digital strategy.

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Manu Kumar Jain, MD at Xiaomi India, Bags the 'Digital Icon of the Year' Award at the Drivers of Digital Awards 2019

Prasad Shejale, Founder and CEO, Logicserve Digital said, “These accolades showcase our commitment towards designing innovative solutions for varied business needs of the brands we work with. I would like to thank the entire team of Logicserve Digital for the commendable work, and also our partners for always believing in us.”

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Bajaj Allianz launches interactive mobile ad, uses real-time weather and AR on pollution warning

mCanvas, the experiential storytelling ad platform for small screens, and Logicserve Digital, co-created a highly interactive mobile-led ad campaign for Bajaj Allianz General Insurance.

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Shopping Comes To Social Channels

"It is a natural progression as social media enables conversations among like-minded people and facilitates commerce by getting buyers and sellers together," says Prasad Shejale, Co-founder and CEO of digital marketing firm Logicserve Digital.

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Oral contraceptive goes the folksy way…

The quasi-puppet show has been conceptualised by Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group.

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Shopping Comes To Social Channels

Thanks to the wide reach offered by social media platforms, businesses both big and small, are now moving beyond Amazon-like marketplaces and exploring social platforms for their intriguing visual appeal and high engagement levels. "It is a natural progression as social media enables conversations among like-minded people and facilitates commerce by getting buyers and sellers together," says Prasad Shejale, Co-founder and CEO of digital marketing firm Logicserve Digital.

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Let’s chat and chill, buddy!

“As humans, we are built to empathise and cooperate with those who have helped us to prosper as a species. Certain fundamental values and gestures are common across the world like a smile, helping attitude, welcoming personality, etc. One does not need to know various languages to feel trust or to collaborate or to help a stranger in a public place,” infers Prasad Shejale, co-founder and CEO of Logicserve Digital.

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Logicserve Digital gears up for the next phase of growth with a New Transformational Identity

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth.

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Logicserve Digital bags 5 awards at the 3rd Digital Enterprise Awards & B2B Marketing Awards 2019

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has won 5 awards at the3rd Digital Enterprise Awards & B2B Marketing Awards 2019. Co-Founder & CEO of the company, Prasad Shejale, was honoured with the title ‘Digital Ambassador of the Year’ at the event held in Mumbai.

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E-commerce industry to spend an estimated Rs 2000 cr on marketing festival season sales

Logicserve Digital co-founder Prasad Shajale explained, “Creative messaging coupled with enticing discounts has been successful in convincing the end-user to spend money of the preferred e-commerce platform.”

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Five tips to revolutionizing your Martech Stack: Prasad Shejale, Co-founder and CEO, Logicserve Digital

Hundreds of new marketing technologies hit the market every year, and no wonder, marketers spend aggressively to boost their marketing technology infrastructure or martech stack. At last count, the marketing technology landscape had ballooned to an overwhelming 7,040 solutions, according to Scott Brinker.

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Tips To Perfect Digital Strategy For Travel And Tourism Brands In India

The travel industry is changing fast as more and more consumers in India turn to digital to plan and book their travel. Think about a group of friends planning an adventure trip, a father trying to figure out a perfect family outing and a couple dreaming of their romantic weekend getaway – they all would approach travel differently.

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With over 13 million jobs generated, India needs skilled people in tourism

“The digital world offers massive job opportunities to candidates who are skilled in digital marketing, social media, SEO, etc, as several international brands plan to target Indian consumers and successfully establish themselves in the region. Further, the hospitality industry presents huge job opportunities for women, which are bound to increase as a lot of female travelers prefer solo trips,” said Prasad Shejale, Co-founder and CEO of Logicserve Digital.

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Logicserve Digital appoints Manesh Swamy as VP — Creative

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as Vice President — Creative. Manesh will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

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Economic slowdown may not hit FMCG ad spends during festivals

According to Prasad Shejale, Co-founder & CEO of Logicserve Digital, FMCG has traditionally been a top advertiser on television, followed by radio and print. Now it has increased digital ad spends as well.

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Retail brands hope to beat economic slump with festive sales

Prasad Shejale, Co-founder and CEO of Logicserve Digital, says: “I don’t see a slump in digital ad spend. Also, since digital channels are more measurable and efficient, I foresee more number of brands driving budgets from traditional media to digital spends across sectors and this is expected to continue driving growth.”

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Economic slowdown: Smart marketers will not make cuts in advertising.

Prasad Shejale, co-founder and CEO of Logicserve Digital also noted that digital medium is going to strive despite an economic slowdown and many advertisers might take chunks away from traditional spends to invest online.

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Slowdown impacting ad spend but outlook positive for festive season; no slump seen in digital

Concurring with Shejale, Patalia said, “We are already witnessing a diversion in allocation of budget from traditional media such as print and television to digital. Digital medium offers more flexibility on budget outlays, accountability and return on investment. It definitely is fast becoming the medium of choice.”

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Logicserve Digital strengthens its leadership team with multiple appointments at senior leadership level

Logicserve Digital has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.

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Facebook’s ‘Why Am I Seeing This Ad’ update to help brands create better impact

Logicserve Digital co-founder and CEO Prasad Shejale thinks that the social media company is making conscious efforts to take care of users’ data & privacy and gain back their trust after numerous concerns that it has faced around user data misuse.

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India's World Cup loss puts a break on ad rate hikes for ICC finals

Prasad Shejale, Co-founder and CEO of Logicserve Digital said that 'the World Cup coupled with digital is the perfect recipe for success'.

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Union Budget 2019-20: Startups want angel tax to be abolished, corporate tax to be reduced, make capital more accessible

Prasad Shejale, Co-founder & CEO, Logicserve Digital, a digital marketing agency

Last year’s Budget and the interim Budget has focused on strengthening the digital ecosystem across India and that’s surely a positive step towards the growth of the nation…

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Influencers, advertising, data and tech at the core of BrandVid 2019

The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday...

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Facebook’s Libra To Disrupt Cryptocurrency Market

Prasad Shejale, co-founder and CEO of digital marketing agency Logicserve Digital, said if things move forward as planned by Facebook, then Libra has the potential to be a defining moment not just for the company but also for the global adoption of the crypto technology.

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How Quora can help in getting authentic brand advocates

Logicserve Digital CEO Prasad Shejale explains, “The platform covers a wide range of topics and can help the brand reach a wider audience. Also, Quora questions are listed in Google searches.”…

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Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards

Logicserve Digital wins 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.

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How ‘cobra effect’ can influence digital marketing

I skipped the stereotypical midlife-crisis years and went straight into midlife-entrepreneurship by starting my own digital marketing agency. Starting a company was just an idea; however, before I started up, I reflected deeply and tried to figure out the random roadblocks and the possible solutions to address them. What if? And what about? — these were the two questions that I stressed upon.

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DIGIXX 2019 winners: Top honours for Prasad Shejale, Rubeena Singh

Prasad Shejale, Co-founder & CEO, Logicserve Digital, was honoured with Agency Person of the Year award. Logicserve Digital was also awarded Performance Agency of the Year.

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Logicserve Digital wins the digital mandate for AU Small Finance Bank

Logicserve Digital has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.

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Logicserve Digital appoints Sandesh Sathyanarayana as AVP of Business Alliances - South India

Logicserve Digital appoints Sandesh Sathyanarayana as AVP - Business Alliances to lead the business in Southern India.

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Maruti Suzuki inspires Hero ISL fans to be “Be Limitless”

Logicserve Digital co-founder and chief executive officer Prasad Shejale noted that this initiative by Maruti stood true to its core proposition, where the brand is offering its customers a first-hand experience of being limitless…

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Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign

Logicserve Digital co-founder and CEO Prasad Shejale, however, feels that marketers need to be cautious about the sensitive issues like religion and politics while designing their campaigns. He said, “A well-intended campaign can be seen in a different light as well, the negativity can spread rapidly with the use of social media”…

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CSR must start with responsible advertising

Irrelevant marketing calls during a work day, un-skippable long-ads on YouTube and mismatched targeting have long been a source of frustration for consumers. Pervasive, obnoxious and intrusive are the adjectives that pretty much sum up our experience of advertising today. While the advertising and marketing fraternity takes two steps forward in terms of innovation, we go ten steps back with irresponsible marketing…

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Top skills for a career in digital marketing

I recently stumbled upon a revelation, an epiphany, if you may say. It’s something I’ve experienced throughout my long and eventful entrepreneurial journey but never made a grand declaration about its importance, that is until now.

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How millennials are changing India's market dynamics

“Millennials have changed the way brands look at and reach out to customers,” says Prasad Shejale, the co-founder and chief executive of Logicserve Digital, a digital marketing agency based in Navi Mumbai…

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How 'StopAllerG' ad campaign woke India up to air pollution issues

The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well.

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8 Vital Skills For Every Digital Marketer

As a digital marketer, this evolution is fascinating, and there is never a dull day in our industry. In our journey of helping brands reach out to their target consumers, we are continually learning and rediscovering our profession…

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Mukesh Ambani Bags the 'Digital Icon of the Year' Award at the Drivers of Digital Awards 2018

Other major winners at Inkspell Media's flagship event included iProspect (Digital Agency and Enterprise of the Year), Times Internet (Digital Publisher of the Year), Prasad Shejale - Logicserve Digital…

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Campaign Trends for 2019: Prasad Shejale, co-founder and CEO, Logicserve Digital

I’ve always been fascinated with observing and engineering innovations around engaging consumers in the most creative way possible. The recently concluded festive season was a hotbed for…

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Tech, consumer behavior, marketing creates successful campaigns: Logicserve’s Prasad Shejale

Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go…

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2019 will demand undivided attention on customer experience journey: Prasad Shejale

2018 was an interesting year. It set the stage for three Vs (as Google puts it) - Video, Voice and Vernacular - to deepen the Internet landscape beyond 'Metro, Millennial and Male'…

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MOBILE MARKETING: THE RS 5000 CRORE OPPORTUNITY

Mobile devices are available in different shapes and sizes and hence the screen size always differs. Also, there are multiple operating systems and browsers…

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Logicserve Digital Wins Six Awards at Mobby’s 2018

Logicserve Digital, the Indian media agency arm of Logicserve Group won six awards including the ‘Digital Person of the Year’ honour bestowed upon the CEO Prasad Shejale, at The Mobby’s Awards…

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Turning mobile into a powerful medium for customised communication

Interestingly, despite its advantages, cluttered mobile space might not only be a put off for the consumer, but also quickly turn ads into blind spots. Hence, right message to right consumer…

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Mobile Marketing Heads Towards Interactive & Immersive Experiences

Prasad Shejale, CEO, Logicserve Digital adds, “As the industry keeps evolving, there will be newer formats being introduced and different ways to play around the ads…

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Logicserve Digital celebrates consistent success with brand campaigns

Logicserve Digital, the Indian media agency arm of Logicserve Group, announced today that it has won multiple awards at the ACEF Marketing and Branding Leadership Awards 2018…

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How Artificial Intelligence can be a game changer for mobile marketing – Part 1

Prasad Shejale, Co-Founder & CEO, Logicserve Digital says “The new-age, mobile savvy consumers today are bombarded with a number of emails, push notifications, in-app messages and the like from…

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How Artificial Intelligence can be a game changer for mobile marketing – Part 2

Prasad Shejale, Co-Founder & CEO, Logicserve Digital says “By the end of 2017, there were more than 291.6 million smartphone users in India. Currently we are on track to see 330 million smartphones users by the end of…

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FMCG brands banking big on Mobile as advertisement medium

FMCG is largely bought offline. Additionally, there is very little control that brands have at the points of sale, with retailers owning the relationships with consumers…

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A bargaining bot, voice tech and finance innovations power online festive sales

E-commerce majors are experimenting like never before and this year’s festive sales promise to be the biggest ever…

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FMCG brands banking big on Mobile as advertisement medium

FMCG is largely bought offline. Additionally, there is very little control that brands have at the points of sale, with retailers owning the relationships with consumers…

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A bargaining bot, voice tech and finance innovations power online festive sales

“I really like the festive season online this year as players have been experimenting not just on sales or discounts, but also financing options, and have taken steps to introduce voice, AI and language search,” says Prasad Shejale...

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Prasad Shejale bags ‘Digital Person of the Year’ award at CMO Asia Awards

Logicserve Digital, the Indian media agency arm of Logicserve Group, received multiple awards at the recent CMO Asia Awards held in Singapore…

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Logicserve Digital bags digital mandate for Mankind Pharma’s Unwanted-21 Days

Logicserve Digital, the Indian media agency arm of Logicserve Group, has been assigned the digital mandate for Mankind Pharma’s Unwanted-21 Days.

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World Emoji Day: Brands Leverage Universal Language of the Internet

Commenting on use of Twitter emojis, Prasad Shejale, Co-Founder & CEO, Logicserve Digital, said, “Emojis add warmth and a feel good factor between brands and its consumer leading…

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E-commerce sites eye big ad monies through big sale days

Prasad Shejale, CEO and co-founder, Logicserve Digital, says he advices brands to advertise on e-commerce sites during discount events because it is the perfect time…

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Logicserve Digital partners with Clairvoyant to build data science-based solutions for marketers

Logicserve Digital, the Indian media agency arm of Logicserve Group, and Clairvoyant, a big data consulting company, have entered into a strategic partnership to….

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Logicserve Digital appoints Anuraj Gupta as Business Head – North

Logicserve Digital, the Indian media agency arm of Logicserve Group, has appointed Anuraj Gupta as the Business Head for North region.

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India too needs a version of GDPR: Marketing Experts

Data protection laws in India should take care of factors like educating users about their data protection and have clear and stricter definitions about terms like…

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Logicserve Digital bags 6 awards at ACEF Awards 2018

Logicserve Digital, the Indian media agency arm of Logicserve Group, bagged 6 awards under various categories at the ACEF Awards 2018 held recently in Mumbai.

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How advertisers can make the most of AI: Some guidelines from digital experts

According to Shejale, “Artificial Intelligence is one of the most influential technologies available to the modern world. It is quickly being utilised…

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Digital experts put the spotlight on the infinite possibilities of digital videos

According to Prasad Shejale, Co-Founder & CEO, Logicserve Digital, “Video is a powerful way to communicate your brand story, explain your value proposition, and build relationships…

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Union Budget 2018: Digital advertisers' wish list

As the path for a Digital India has already been laid, the hope is that the 2018 Union Budget will further the mandate and take India closer to the digital dream…

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Offbeat: Prasad Shejale – capturing beautiful moments & life’s lessons from Mr Spock

Prasad Shejale, CEO & Co-founder, Logicserve Digital, describes himself as an entrepreneur working on his passion in e-commerce, Search Engine consulting and marketing.

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Guest Column: What’s in store for marketers in 2018? Prasad Shejale, Logicserve Digital

On the eve of New Year, I was ruminating over the year that passed by and was getting ready to write a note for my fellow team members. This is always the time of the year when…

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Wake up, Grandpa’s gone digital!

“It is important for brands to also focus on the senior citizen segment along with the millennials to truly expand their reach and grow”, says Prasad Shejale...

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8 tips that will help you to flourish in digital marketing

Digital advertising and media, as an industry, is rapidly changing globally and India is no exception. While the consumer is consuming information digitally, brands are following…

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Logicserve Digital expands in India with Delhi office

In a recent announcement, Mumbai based digital agency, Logicserve Digital, the Indian media agency arm of Logicserve Group, has started a new office in Gurgaon…

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Demand for digital marketing professionals to rise in 2018, says expert

According to Shejale, digital advertising and media as an industry is rapidly changing globally and India is not an exception. While the consumers are consuming information digitally…

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Logicserve Digital brings Vinay Tamboli on board as Senior VP and Head, Consulting Services

Logicserve Digital, the Indian media agency arm of Logicserve Group, appointed Vinay Tamboli as Senior Vice-President and Head, Consulting Services.

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Logicserve Digital elevates Rupak Ved's role from business head to COO

Logicserve Digital, the Indian media agency arm of Logicserve Group, strengthens its senior leadership team by elevating Rupak Ved from Business Head to Chief Operating Officer.

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How to tell a story

Prasad Shejale, Co-Founder and Chief Executive Officer, Logicserve Digital says “For brands to really connect with the audience and gain their trust and loyalty...

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How does AI’s entry into Digital Marketing impact the industry? – Prasad Shejale, Co-Founder & CEO, Logicserve Digital

Artificial Intelligence is no more an alien term. It is one of the most influential technologies available to the modern world…

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Logicserve Digital wins 3 gold awards at CDO Converge & Digital Industry Awards 2017

Logicserve Digital, the Indian media agency arm of Logicserve Group, has been honoured with three gold awards at CDO Converge & Digital Industry Awards 2017.

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Logicserve Digital bags two Silver Awards at DMA Asia Createffect Awards 2017

Logicserve Digital, the Indian media agency arm of Logicserve Group, bagged two Silvers at DMA Asia Createffect Awards 2017 for their innovative campaigns for Bajaj Allianz General…

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Logicserve Digital becomes Google’s DoubleClick Certified Marketing Partner

Logicserve Digital, the Indian media agency arm of Logicserve Group, has become a DoubleClick Certified Marketing Partner (DCMP). The certification allows the company…

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This is the right time to take your campaigns digital: Prasad Shejale

Digital ad budgets see the biggest rise in almost ten years. In the IPA’s latest quarterly Bellwether survey for the second quarter…

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DIGIXX 2018: Industry celebrates the leading lights of Digital in India

Logicserve Digital, the Indian media agency arm of Logicserve Group, bagged 7 awards – 1 Gold award under the Industry Sector Awards and 2 Gold, 1 Silver and 3 Bronze awards…

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Logicserve Digital wins big at Global Digital Marketing Awards

Logicserve Digital, the Indian media agency arm of Logicserve Group, received multiple awards at the recent Global Digital Marketing Awards presented by World Digital Marketing…

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Logicserve Digital bags DMA Asia Createeffects Awards

Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for Bajaj Allianz and…

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Logicserve Digital wins Silver Award at ACEF Forum and Awards 2017

Logicserve Digital, the Indian media agency arm of Logicserve Group, won the silver award at ACEF awards 2017 in the category ‘Most Admired Not for Profit Making Campaign’ for…

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