News
  • Oral contraceptive goes the folksy way…

    The quasi-puppet show has been conceptualised by Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group.

    Read more

  • Shopping Comes To Social Channels

    Thanks to the wide reach offered by social media platforms, businesses both big and small, are now moving beyond Amazon-like marketplaces and exploring social platforms for their intriguing visual appeal and high engagement levels. "It is a natural progression as social media enables conversations among like-minded people and facilitates commerce by getting buyers and sellers together," says Prasad Shejale, Co-founder and CEO of digital marketing firm Logicserve Digital.

    Read more

  • Let’s chat and chill, buddy!

    “As humans, we are built to empathise and cooperate with those who have helped us to prosper as a species. Certain fundamental values and gestures are common across the world like a smile, helping attitude, welcoming personality, etc. One does not need to know various languages to feel trust or to collaborate or to help a stranger in a public place,” infers Prasad Shejale, co-founder and CEO of Logicserve Digital.

    Read more

  • Logicserve Digital gears up for the next phase of growth with a New Transformational Identity

    Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth.

    Read more

  • Logicserve Digital bags 5 awards at the 3rd Digital Enterprise Awards & B2B Marketing Awards 2019

    Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has won 5 awards at the3rd Digital Enterprise Awards & B2B Marketing Awards 2019. Co-Founder & CEO of the company, Prasad Shejale, was honoured with the title ‘Digital Ambassador of the Year’ at the event held in Mumbai.

    Read more

  • E-commerce industry to spend an estimated Rs 2000 cr on marketing festival season sales

    Logicserve Digital co-founder Prasad Shajale explained, “Creative messaging coupled with enticing discounts has been successful in convincing the end-user to spend money of the preferred e-commerce platform.”

    Read more

  • Five tips to revolutionizing your Martech Stack: Prasad Shejale, Co-founder and CEO, Logicserve Digital

    Hundreds of new marketing technologies hit the market every year, and no wonder, marketers spend aggressively to boost their marketing technology infrastructure or martech stack. At last count, the marketing technology landscape had ballooned to an overwhelming 7,040 solutions, according to Scott Brinker.

    Read more

  • Tips To Perfect Digital Strategy For Travel And Tourism Brands In India

    The travel industry is changing fast as more and more consumers in India turn to digital to plan and book their travel. Think about a group of friends planning an adventure trip, a father trying to figure out a perfect family outing and a couple dreaming of their romantic weekend getaway – they all would approach travel differently.

    Read more

  • With over 13 million jobs generated, India needs skilled people in tourism

    “The digital world offers massive job opportunities to candidates who are skilled in digital marketing, social media, SEO, etc, as several international brands plan to target Indian consumers and successfully establish themselves in the region. Further, the hospitality industry presents huge job opportunities for women, which are bound to increase as a lot of female travelers prefer solo trips,” said Prasad Shejale, Co-founder and CEO of Logicserve Digital.

    Read more

  • Logicserve Digital appoints Manesh Swamy as VP — Creative

    Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has appointed Manesh Swamy as Vice President — Creative. Manesh will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

    Read more

  • Economic slowdown may not hit FMCG ad spends during festivals

    According to Prasad Shejale, Co-founder & CEO of Logicserve Digital, FMCG has traditionally been a top advertiser on television, followed by radio and print. Now it has increased digital ad spends as well.

    Read more

  • Retail brands hope to beat economic slump with festive sales

    Prasad Shejale, Co-founder and CEO of Logicserve Digital, says: “I don’t see a slump in digital ad spend. Also, since digital channels are more measurable and efficient, I foresee more number of brands driving budgets from traditional media to digital spends across sectors and this is expected to continue driving growth.”

    Read more

  • Economic slowdown: Smart marketers will not make cuts in advertising.

    Prasad Shejale, co-founder and CEO of Logicserve Digital also noted that digital medium is going to strive despite an economic slowdown and many advertisers might take chunks away from traditional spends to invest online.

    Read more

  • Slowdown impacting ad spend but outlook positive for festive season; no slump seen in digital

    Concurring with Shejale, Patalia said, “We are already witnessing a diversion in allocation of budget from traditional media such as print and television to digital. Digital medium offers more flexibility on budget outlays, accountability and return on investment. It definitely is fast becoming the medium of choice.”

    Read more

  • Logicserve Digital strengthens its leadership team with multiple appointments at senior leadership level

    Logicserve Digital has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.

    Read more

  • Facebook’s ‘Why Am I Seeing This Ad’ update to help brands create better impact

    Logicserve Digital co-founder and CEO Prasad Shejale thinks that the social media company is making conscious efforts to take care of users’ data & privacy and gain back their trust after numerous concerns that it has faced around user data misuse.

    Read more

  • India's World Cup loss puts a break on ad rate hikes for ICC finals

    Prasad Shejale, Co-founder and CEO of Logicserve Digital said that 'the World Cup coupled with digital is the perfect recipe for success'.

    Read more

  • Union Budget 2019-20: Startups want angel tax to be abolished, corporate tax to be reduced, make capital more accessible

    Prasad Shejale, Co-founder & CEO, Logicserve Digital, a digital marketing agency

    Last year’s Budget and the interim Budget has focused on strengthening the digital ecosystem across India and that’s surely a positive step towards the growth of the nation…

    Read more

  • Influencers, advertising, data and tech at the core of BrandVid 2019

    The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday...

    Read more

  • Facebook’s Libra To Disrupt Cryptocurrency Market

    Prasad Shejale, co-founder and CEO of digital marketing agency Logicserve Digital, said if things move forward as planned by Facebook, then Libra has the potential to be a defining moment not just for the company but also for the global adoption of the crypto technology.

    Read more

  • How Quora can help in getting authentic brand advocates

    Logicserve Digital CEO Prasad Shejale explains, “The platform covers a wide range of topics and can help the brand reach a wider audience. Also, Quora questions are listed in Google searches.”…

    Read more

  • Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards

    Logicserve Digital wins 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.

    Read more

  • How ‘cobra effect’ can influence digital marketing

    I skipped the stereotypical midlife-crisis years and went straight into midlife-entrepreneurship by starting my own digital marketing agency. Starting a company was just an idea; however, before I started up, I reflected deeply and tried to figure out the random roadblocks and the possible solutions to address them. What if? And what about? — these were the two questions that I stressed upon.

    Read more

  • DIGIXX 2019 winners: Top honours for Prasad Shejale, Rubeena Singh

    Prasad Shejale, Co-founder & CEO, Logicserve Digital, was honoured with Agency Person of the Year award. Logicserve Digital was also awarded Performance Agency of the Year.

    Read more

  • Logicserve Digital wins the digital mandate for AU Small Finance Bank

    Logicserve Digital has been appointed as the Agency on Records (AOR) for AU Small Finance Bank Limited (AU Bank), a Fortune India 500 Company listed at both NSE and BSE.

    Read more

  • Logicserve Digital appoints Sandesh Sathyanarayana as AVP of Business Alliances - South India

    Logicserve Digital appoints Sandesh Sathyanarayana as AVP - Business Alliances to lead the business in Southern India.

    Read more

  • Maruti Suzuki inspires Hero ISL fans to be “Be Limitless”

    Logicserve Digital co-founder and chief executive officer Prasad Shejale noted that this initiative by Maruti stood true to its core proposition, where the brand is offering its customers a first-hand experience of being limitless…

    Read more

  • Ad execs voice opinion on call to boycott Surf Excel’s Holi campaign

    Logicserve Digital co-founder and CEO Prasad Shejale, however, feels that marketers need to be cautious about the sensitive issues like religion and politics while designing their campaigns. He said, “A well-intended campaign can be seen in a different light as well, the negativity can spread rapidly with the use of social media”…

    Read more

  • CSR must start with responsible advertising

    Irrelevant marketing calls during a work day, un-skippable long-ads on YouTube and mismatched targeting have long been a source of frustration for consumers. Pervasive, obnoxious and intrusive are the adjectives that pretty much sum up our experience of advertising today. While the advertising and marketing fraternity takes two steps forward in terms of innovation, we go ten steps back with irresponsible marketing…

    Read more

  • Top skills for a career in digital marketing

    I recently stumbled upon a revelation, an epiphany, if you may say. It’s something I’ve experienced throughout my long and eventful entrepreneurial journey but never made a grand declaration about its importance, that is until now.

    Read more

  • How millennials are changing India's market dynamics

    “Millennials have changed the way brands look at and reach out to customers,” says Prasad Shejale, the co-founder and chief executive of Logicserve Digital, a digital marketing agency based in Navi Mumbai…

    Read more

  • How 'StopAllerG' ad campaign woke India up to air pollution issues

    The link between environmental and public health concerns is strong, and the campaign also sought to appeal to this more deep-seated issue as well.

    Read more

  • 8 Vital Skills For Every Digital Marketer

    As a digital marketer, this evolution is fascinating, and there is never a dull day in our industry. In our journey of helping brands reach out to their target consumers, we are continually learning and rediscovering our profession…

    Read more