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Openings in Programmatic Buying

Openings in Programmatic Buying
  • Job Function - Programmatic Buying

  • Role - Account Manager

  • Location - Navi Mumbai

Job Description (+) (-)

  • Skills required -
    Mandatory: Programmatic Buying basics, Experience working on DV 360, DV 360 Certified
    Optional: Google Campaign Manager basics

  • Job Description -
    • Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
    • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360.
    • Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.
    • Collaborating with other internal teams to get implementation of tracking mechanism completed
    • Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
    • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
    • Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
    • Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
    • Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
    • Plan, execute and manage Programmatic Campaigns
    • Understand Performance across Digital
    • Preferably worked on Performance based campaigns
  • Job Function - Programmatic Buying

  • Role - Group Head

  • Location - Navi Mumbai

Job Description (+) (-)

  • Skills required -
    Mandatory: Programmatic Buying (Intermediate), Experience working on DV 360, DV 360 Certified
    Optional: Google Campaign Manager (Intermediate), Marketing

  • Job Description -
    • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
    • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
    • Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
    • Collaborating with other internal teams to get implementation of tracking mechanism completed
    • Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform
    • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
    • Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives
    • Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals
    • Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting
    • Plan, execute and manage Programmatic Campaigns
    • Understand Performance across Digital
    • Preferably worked on Performance based campaigns