NEWS

Weekend Digital Media Round-up:Google’s Limitation On Political Ads, Facebook’s New Dynamic Formats, Snapchat’s Extended Play Commercials and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google to start limiting political advertisers’ targeting reach

Google will start placing more restrictions on the targeting ability of political advertisers trying to reach voters. The move means political advertisers will no longer be able to target voters based on their political affiliation or public voter records. However, they will still be able to target voters based on age, gender and zip code. [Source: The Drum]          

2.Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. [Source: Search Engine Journal]

3.Snapchat’s new ad format lets advertisers extend 6-second non-skippable ads

Snap Inc., the parent company of Snapchat, has announced the launch of a new video ad format: Extended Play Commercials. The new, mid-roll ad type maintains the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. [Source: Marketing Land]

4.Twitter is now testing the ability to schedule tweets using its web app

Twitter has announced that it is now rolling out an ‘experimental’ feature, which will allow users                                to schedule tweets. Twitter revealed this via TweetDeck’s account. The tweet revealed that the feature is currently being tested only on Twitter’s web app. [Source: First Post]

5.Facebook’s latest experiment is a meme-creation app, Whale

Facebook’s NPE Team, a division inside the social networking giant that will build experimental consumer-facing social apps, has now added a third app to its lineup with the launch of meme creation app Whale. Currently, the app allows users to decorate photos with text and stickers in order to create memes that can be shared to social media or texted to friends. [Source: Tech Crunch]

6.Facebook  to pull location from ad set when creating new Lookalike audiences

Facebook is testing the removal of the location field that advertisers use to create Lookalike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. [Source: Marketing Land]

7.Google Ads intros ‘restricted data processing’ capability for CCPA compliance

Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA). With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. [Source: Martech Today]

8.Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights’ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. [Source: Social Media Today]

9.Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. [Source: Search Engine Land]

10.Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. [Source: Social Media Today]

 

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