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Weekend Digital Media Round-Up: Google’s Web Stories Ads, Instagram’s Shopping in Reels, WhatsApp’s ‘Carts’ & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Instagram launches shopping in Reels, its TikTok rival

Instagram is launching Shopping in Reels, its TikTok competitor. The new feature is part of the ongoing series of shopping-related updates to the Instagram app. [Source: TechCrunch]

2. WhatsApp’s new carts feature is aimed at simplifying in-app shopping

WhatsApp is introducing a new shopping carts feature that lets users order multiple items with a single message from businesses on the service. [Source: The Verge]

3. Google Search Console API gains fresh data & more

Google announced updates to the Google Search Console API, these upgrades are resulting in some new and useful features. [Source: Search Engine Land]

4. Twitter Lets Users Share Tweets to Snapchat

Twitter is integrating with Snapchat and will now allow users to share tweets directly to their Snapchat story. [Source: Search Engine Journal]

5. YouTube launches HDR support for live streams

YouTube announced it’s now bringing HDR support to live streamed videos, too. This will make YouTube the first major platform to support live HDR streams. [Source: TechCrunch]

6. Google Web Stories ads now available via Display Network

Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google Ad Manager. [Source: Search Engine Land]

7. Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Developers will now be required to self-report to Apple on the data they collect from users. Very few will escape the new rules. [Source: MarTech Today]

8. Google Ads Unveils Enhancements to Lead Form Extensions

Google Ads has announced two new enhancements to their lead form extensions. These two new features should help streamline and add better controls for advertisers. [Source: Search Engine Journal]

9. Facebook’s Testing an Instagram Content Calendar in its Creator Studio Tool

Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post activity – both past and scheduled. [Source: Social Media Today]

10. Google rolls out App campaign type to re-engage existing users

Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. [Source: Search Engine Land]

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