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Weekend Digital Media Round-Up: Google’s Virtual Visiting Cards, Snapchat’s Boost to its AR Feature, Facebook’s Groups Analytics & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google rolls out virtual visiting card in India

Google has rolled out a new feature in India that enables influencers, entrepreneurs or anyone else who wants to be easily discovered online, create a virtual visiting card.  [Source: TechCrunch]

2. Snapchat Adds Lenses Inspired by TikTok Dance Trends to Boost Exposure for its AR Offerings

Snapchat appears to be taking a new route, with a new selection of AR Lenses that have been built in collaboration with popular TikTok influencers to engage users.  [Source: Social Media Today]

3. Facebook’s Testing New Post-Level Analytics for Groups

Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. [Source: Social Media Today]

4. Google My Business: Edit Listings From Search & Maps

Google is letting businesses make edits to their GMB listings while they’re being viewed in Google Maps and search results. [Source: Search Engine Journal]

5. Google makes building Android apps on Chrome OS easier

Google launched ChromeOS.dev, a new site that aims to help developers get started with building Android apps for the company’s Linux-based operating system. [Source: TechCrunch]

6. Facebook Removes Over 1,000 Ad Targeting Options Due to Low Usage

Facebook has announced that it will remove over 1,000 ad targeting options because they’re either not used very often, or they replicate other audience targeting categories. [Source: Social Media Today]

7. Google makes it easier to control Shopping ads by country

Google announced that marketers can now use the ‘shopping_ads_excluded_country’ attribute to keep some products from showing in certain countries they are targeting. [Source: Search Engine Land]

8. LinkedIn Adds New Alerts and Lead Management Options to Sales Navigator

LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help businesses that are working remotely.  [Source: Social Media Today]

9. New Shopify Google Web Vitals App

Google has announced a new Shopify Web Vitals app, allowing merchants to begin optimizing for fast web page speeds direct from their dashboard. [Source: Search Engine Journal]

10. Google’s Rich Results Test Tool Supports ‘Article’ Markup

Google is updating its Rich Results Test tool with support for article structured data markup. [Source: Search Engine Journal]

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