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Weekend Digital Media Round-Up: Google’s Video Ad Tools, WhatsApp’s Cloud API, YouTube’s Improved Analytics & More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Launches Video Health Tools To Help Publisher Monetisation

Google has announced a handful of automated tools to help publishers get a better view of their video inventory. [Source: Search Engine Land]

2. WhatsApp Launches Cloud-Based Tools, Premium Features For Small And Medium-Sized Businesses

Meta announced that they are opening WhatsApp to any business of any size around the world with WhatsApp Cloud API. [Source: Economic Times]

3. YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

YouTube will provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio. [Source: Social Media Today]

4. Bing Autocomplete Search Bar With Trending, Related & People Also Ask

Microsoft Bing will display ‘trending now searches,’ ‘related searches,’ and ‘people also ask searches’ in the search bar drop down menu. [Source: Search Engine Roundtable]

5. Google Ads Makes Automation Easier With Scripts Updates

Google Ads rolls out improvements to scripts while announcing legacy scripts will be sunset later this year. [Source: Search Engine Journal]

6. YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades

YouTube has announced the addition of weekly frequency capping for video ad campaigns, as well as a coming live-stream shopping upgrade. [Source: Social Media Today]

7. Twitter Now Allows You To Host Spaces Only For Super Followers

Twitter has announced a new feature that will allow creators on the platform to host Super Follows-only Spaces. [Source: Business Today]

8. Google Search Console Page Experience Report Now Tracks More Desktop Search Features

Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report. [Source: Search Engine Land]

9. Snapchat Launches New Option to Display eBay Listings in Snaps

Snapchat has announced a new integration with eBay, which will enable users to share eBay listings within Snaps. [Source: Social Media Today]

10. YouTube Launches New Updates To Its Video Player, Adds Auto Translate Metrics, And Changes Membership Prices

YouTube has launched a new feature to help creators and users figure out which parts are the most popular in a video. [Source: Digital Information World]

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