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Weekend Digital Media Round-Up: Google’s Upgraded 360 Suite Tools, Snapchat’s Dynamic Travel Ads, Apple’s New Campaign Pricing Type & More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google Debuts Upgrades To Its Enterprise 360 Suite Tools

Google’s three-tiered plan for enterprise marketers in DV360 and Campaign Manager 360, including new ad formats and privacy-safe signals. [Source: Search Engine Journal]

2. Snapchat Launches ‘Dynamic Travel Ads’ to Help Travel Marketers Reach Interested Audiences

Snap’s Dynamic Travel Ads match offers from a business’ product catalog in order to serve travel destinations relevant to each user, based on places they’ve visited and products they’ve previously viewed. [Source: Social Media Today]

3. Apple Search campaigns shifting to cost-per-tap (CPT) pricing model

Apple Search advertisers will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. [Source: Search Engine Land]

4. NFTs are taking off on Instagram

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. [Source: MarTech]

5. WordPress Jetpack Now Available As Six Plugins

Automattic announced that Jetpack, used by over 5 million users, is now available as six individual plugins. This allows users to choose which features they want without the burden of installing the entire suite of products. [Source: Search Engine Journal]

6. Google: Automatic updates for condition starting June 26

Later this month Google will roll out a change to the condition attribute for shopping ads. If you’re a retailer, your products could be disapproved if you have the incorrect attribution set. [Source: Search Engine Land]

7. Pinterest Acquires Product Recommendation Platform ‘THE YES’ to Improve its Discovery Tools

Pinterest is taking the next steps towards becoming a central hub for product discovery with the acquisition of AI-powered shopping platform THE YES, which learns user preferences in order to provide more personalized matches for each user. [Source: Social Media Today]

8. Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)

Cryptocurrency exchanges in the U.S. just received a new platform to promote on: Microsoft Advertising. To date Microsoft has been stringent on all crypto related ads, and thankfully there will be a layer of protection included in this release that should help to curtail spammers and hucksters. [Source: Search Engine Land]

9. Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips

Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more. [Source: Social Media Today]

10. Twitter To Roll Out Notifications For Search Terms

Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms. When subscribed to a search term, users will receive alerts as new tweets with that word or phrase are published. [Source: Search Engine Journal]

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