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Weekend Digital Media Round-Up: Google’s Updates To Google Ads Mobile App, YouTube’s New Tools In Studio, Microsoft’s Shopping Assistance & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Ads App Updated With 3 New Features

Google Ads updates its mobile app with new features to help marketers monitor campaign performance and make changes from their mobile devices. [Source: Search Engine Journal]

2. YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

YouTube has added a new option in YouTube Studio which enables users to re-use details from previous uploads along with addition of more analytics to the mobile app. [Source: Social Media Today]

3. Microsoft Edge’s Latest Feature Serves as a Shopping Assistant

Microsoft has added a price tracker to Edge that would enable users to see how much a particular product costs in various stores. [Source: Digital Information World]

4. Google AdSense’s Matched Content Widget Will Only Show Ads Starting On March 1, 2022

Google AdSense’s Matched content widget will only show ads Beginning March 1, 2022.  To go along with this change, Google is rebranding Matched content as “Multiplex ads.” [Source: Search Engine Land]

5. Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push

Snapchat’s looking to expand its eCommerce credentials with a major showcase of its evolving AR tools. [Source: Social Media Today]

6. Microsoft Bing Launched Page Insights

Microsoft Bing Page insights are now live in the Bing search results for search results snippets. [Source: Search Engine Land]

7. Google Is Adding In A New Offers Tab To The Play Store Interface, Showing Off Brand New Discounts And Deals On Available Apps

Google is adding a new Offers tab to the Google Play interface, showing off discounts and deals on pay-walled applications. [Source: Digital Information World]

8. Reddit Launches Enhanced Video Tools, Announces Shutdown of Dubsmash

Reddit has announced that it will shut down its Dubsmash app to further merge its creative functionalities into Reddit itself, aiming to lean further into video engagement. [Source: Social Media Today]

9. Facebook Is Adding A Text To Speech Feature For Reading Stories On The Platform Out Loud

Facebook is working on a new text to speech (TTS) feature, which will allow users to write out Stories on the platform. [Source: Digital Information World]

10. Google Search Console Rolls Out New Design

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. [Source: Search Engine Land]

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