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Weekend Digital Media Round-Up: Google’s Updated Search Ads 360, Twitter’s Super Follows Notification, LinkedIn’s Update To Sales Navigator & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Launches Revamped Search Ads 360

Google has revamped Search Ads 360 it now supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines. [Source: Search Engine Land]

2. Twitter Adds New Super Follows Notification Options as it Works to Develop its Subscriber Tools

Twitter has added some new enhancements for its Super Follows creator monetization tools, including a separate ‘Super Followers’ notification tab for creators, and more. [Source: Social Media Today]

3. LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates

LinkedIn has announced a series of updates to its Sales Navigator platform designed to help users find leads faster and boost efficiency. [Source: Search Engine Journal]

4. Google Ads API v10 is now available

Google has released v10 of its Google Ads API, it now includes general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta. [Source: Search Engine Land]

5. Instagram Announces Valentine’s Day Live-Stream Shopping Event, the Latest in its eCommerce Push

Instagram’s taking another step in its growing eCommerce push with a new Valentine’s Day live-stream shopping event, featuring a range of platform influencers and brands. [Source: Social Media Today]

6. YouTube Giving Creators More Ways To Make Money

YouTube will soon be giving creators more ways to monetize content and make money across all video formats. [Source: Search Engine Journal]

7. Reddit Looks to Expand the Use of its ‘Reddit Talks’ Audio Rooms Option

Reddit’s now looking to put more focus on Reddit Talk chats, as it works to expand its user engagement options, and the overall utility of the app. [Source: Social Media Today]

8. Bing News PubHub moves to Bing Webmaster Tools

Microsoft has moved the Bing News PubHub out of its own microsite and into the overall Bing Webmaster Tools console. [Source: Search Engine Land]

9. Facebook Shifts Focus To Short-Form Video After Stock Plunge

Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. [Source: Search Engine Journal]

10. Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers

Yelp has introduced Keyword Boosting, a feature that enables business owners to optimize their ads for specific keywords. [Source: Search Engine Land]

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