NEWS

Weekend Digital Media Round-Up: Google’s Unique Product Identifiers, Facebook’s New Business Tools, LinkedIn’s ‘Articles For Pages’ & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google To Enforce Unique Product Identifiers On Free Merchant Listings

Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings. [Source: Search Engine Land]

2. Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a raft of new tools to help businesses establish more direct connection with prospective customers. [Source: Social Media Today]

3. LinkedIn Pages Can Now Publish Long-Form Content

LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time.  [Source: Search Engine Journal]

4. Google Adds More Automation Options to Display Ads as it Seeks to Counter Data Gathering Restrictions

Google’s looking to help advertisers maximize their ad results by adding more automation options into its Display ads process. [Source: Social Media Today]

5. YouTube Adds Traffic & Revenue Data to Mobile Analytics

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. [Source: Search Engine Journal]

6. Facebook Adds Login Connect via Messenger to Provide More Direct Connection Options

Facebook has made its new Login Connect with Messenger finally available to all businesses. [Source: Social Media Today]

7. Microsoft Ads Announces Plans to Move to New Feedback Platform

Microsoft has announced that they’ll be moving to a new feedback platform in October. The goal of the feedback platform is to help Microsoft listen and gather feedback. [Source: Search Engine Journal]

8. Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations

Reddit has announced a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. [Source: Social Media Today]

9. Apple Launches All-new App Store Marketing Tools For Developers

Apple has announced a handful of new marketing tools for App Store developers looking to promote their applications. [Source: 9 to 5 Mac]

10. Google Consolidates Smart Display & Standard Display Campaign Creation

Google Ads announced that it will consolidate Smart display and Standard display campaign options. [Source: Search Engine Journal]

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