NEWS

Weekend Digital Media Round-Up: Google’s Topics API, Twitter’s New Ad Tools, Snapchat’s Catalogue-Powered Lenses & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Sunsets FLoC, Announces New Topics API Solution

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. [Source: Search Engine Journal]

2. Twitter Adds New Data Tracking Options to Ad Manager, New Overview of Tag Events

Twitter has announced new updates to its ad platform which are designed to streamline ad targeting, while also providing more insights on campaign performance. [Source: Social Media Today]

3. Snapchat Releases Catalogue-Powered Shopping Lenses for a New AR Commerce Experience

Snap has globally launched a new shopping user experience, Catalogue-powered Shopping Lenses, aiming to offer a fast and easy way of purchasing. [Source: Gadgets 360]

4. Gmail Campaigns To Stop Running On June 28

Google has notified advertisers via email that dedicated Gmail campaigns will no longer run as of June 28. [Source: Search Engine Land]

5. Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement

Instagram has updated its Poll sticker for Instagram Stories, enabling users to add up to four response options for the poll, doubling the response choices. [Source: Social Media Today]

6. Instagram Adds Profile Banner For Upcoming Live, Remix Option For Any Video

Instagram has unveiled a new feature that allows creators to display their upcoming livestreams on their profile, and more options to remixing videos. [Source: Android Central]

7. Google Ads Introduces New Experiments Page

Google launched a much-needed update to this testing feature in the online interface, and this is a welcome change to beginner and experienced Google Ads users alike. [Source: Search Engine Journal]

8. WordPress 5.9 Launches With Full Site Editing

WordPress, which continues to lead the CMS market by a wide margin, has announced its new release, WordPress 5.9. [Source: Search Engine Land]

9. YouTube Adds New Guided Support Process for Community Guidelines Violations

YouTube’s looking to provide more guidance for creators who’ve been hit with guideline violations. [Source: Social Media Today]

10. Smart Shopping And Local Campaigns To Be Transitioned To Performance Max By End Of The September

Google Ads will automatically transition existing Smart Shopping campaigns into Performance Max campaigns between July and September 2022. [Source: Search Engine Land]

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