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Weekend Digital Media Round-up: Google’s ‘Swipe to Visit’ Feature, Pinterest’s New Mobile Ad Tools, Microsoft’s Updated Dynamic Search Ads and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Makes it Easier to Visit Web Pages from Image Search Results

Google Images makes it easier for users to visit the original web page that an image is featured on. It will be helpful to searchers and has the potential to send more traffic to publishers and this feature is called ‘Swipe to Visit’. [Source: Search Engine Journal]

2. Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone

Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. [Source: Marketing Land]

3. Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions

Microsoft Advertising is updating its dynamic search ads with longer titles and an additional description field. Microsoft recommends using the additional description field to make ads more specific with attention-grabbing information. [Source: Search Engine Journal]

4. Google Makes YouTube Masthead Ads Available to All Advertisers

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis. [Source: Search Engine Journal]

5. LinkedIn Users Can Now List the Services They Offer on Their Profile

LinkedIn is adding a new feature to user profiles allowing people to list the professional services they offer to clients. This creates an opportunity for users to market their services outside of their business page and possibly connect with new prospects. [Source: Search Engine Journal]

6. Google Adds “Request a Quote” Button to Business Listings in Search Results

Google is automatically adding a large “Request a Quote” button to eligible business listings in search results. The button also appears in mobile search results when the business name is searched for. [Source: Search Engine Journal]

7. Instagram is Testing a New Listing of Stories Mentions to Notify Users

Instagram is now looking to add new notification tools and options to help boost user engagement, and to ensure that people are aware of relevant mentions. The latest tool on this front comes in the form of a new ‘Stories About You’ listing, which is reportedly being tested in the app. [Source: Social Media Today]

8. Google is Reportedly Delivering Less Organic Search Traffic Than Last Year

Organic search visits from Google are reportedly down compared to last year. Merkle’s digital marketing report for Q2 2019 shows that Google’s organic search visits are down 8% from the same time period in 2018. [Source: Search Engine Journal]

9. Microsoft Advertising rolling out experiments A/B testing tool globally

Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. It allow you to set up a duplicate of your campaign and run a test on a segment of its traffic. [Source: Search Engine Land]

10. Pinterest Adds New Self-Help Tool to Assist Users Dealing with Mental Stress and Fatigue

Pinterest is rolling out a new set of self-help tools which are designed to assist users who are dealing with mental health issues by offering quick exercises that they can follow along with, right from the app. [Source: Social Media Today]

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Weekend Digital Media Round-up: AdWords’ new interface, Facebook’s Image-Based Search, Microsoft’s LinkedIn integration and more..