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Weekend Digital Media Round-up: Google’s ‘Signed Exchange’ solution, Facebook’s updated Ads Manager, Twitter’s ‘Hide Replies’ feature and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages

Google is formally rolling out a new solution which will still deliver AMP speed to publisher URLs. It involves use of Signed Exchanges, a technical framework that, as a practical matter, enables browsers to display publisher URLs on cached AMP results. [Source: Search Engine Land]

2. Facebook Updates Ads Manager, Adds ‘Cost Cap Bidding’

Facebook’s rolling out an updated version of its Ads Manager app, with a new presentation format and new features. In addition to various updated functions, the company is also adding a new ‘cost cap bidding’ option for campaigns, which is designed to improve efficiency and results. [Source: Social Media Today]

3. Twitter’s ‘Hide Replies’ Feature is Set to Roll Out in June

A new Twitter feature which allows users to hide replies to their tweets is set to launch this June. Twitter was spotted working on this feature back in February. A representative from Twitter later confirmed it would soon be rolling out publicly. [Source: Search Engine Journal]

4. AMP Stories Now Have a Dedicated Section in Google Search Results

Google is adding a new section to search results which is dedicated to AMP Stories. AMP Stories was announced over a year ago and now they’re rolling out in a big way. [Source: Search Engine Journal]

5. Is Facebook Bringing Back Messenger into the Main App?

A researcher & tech blogger noticed a new feature within Facebook’s app which indicated that Facebook might have plans to integrate the Messenger with the main app. [Source: Logicserve Digital]

6. Snapchat is innovating in a big way

Snapchat is introducing new extensions to the social media service. With the strengthening of originals lineup to Snap Games, Snap Lenses and new shows; users have some interesting features to explore within the platform. [Source: The Telegraph]

7. Facebook confirms it’s working on an AI voice assistant for Portal and Oculus products

Facebook has confirmed that it’s working on an artificial intelligence-based digital voice assistant in the vein of Amazon’s Alexa and Google Assistant. The news indicates Facebook isn’t giving up on a vision it first put out years ago, when it began developing an AI assistant for its Messenger platform simply called M. [Source: The Verge]

8. LinkedIn Is a Newcomer to the Reactions Game, With 4 Options Joining Its Like Thumbs-Up

The professional network introduced its own set of Reactions last week, with its already existing like thumbs-up joined by celebrate, love, insightful and curious. [Source: Adweek]

9. Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories

Facebook’s 3D posts haven’t gained huge traction as yet, but they do offer an interesting, engaging visual option, which is likely to see more take-up as more people revert to newer smartphones. And now, the company is adding some new ways to use the option. [Source: Social Media Today]

10. YouTube Working on Two New Internal Metrics to Evaluate the Success of Videos on the Site

Until now, YouTube solely relied on engagement criteria like the number of views, comments and likes for measuring the success of the video. It’s not yet known how YouTube will measure the content quality but reports state that YouTube is working on introducing two new metrics soon. [Source: Logicserve Digital]

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