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Weekend Digital Media Round-Up: Google’s Shopping Via Maps, Facebook’s New AR Tools, YouTube Shorts & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Shopping Now Lets You Browse Products in A Maps-Like Interface

Google is rolling out a new way to browse and shop for products based on location — sort of like a fusion between Maps and the Shopping tab. [Source: The Next Web]

2. Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year

Facebook in its Facebook Connect AR/VR showcase event has provided an overview of the latest advances in its next level virtual and augmented reality tools. [Source: Social Media Today]

3. YouTube Starts Rolling Out Its TikTok Competitor, YouTube Shorts

YouTube is rolling out a new short-form video creator called YouTube Shorts that the company hopes will take some attention away from TikTok. [Source: The Verge]

4. Google Combines Custom Affinity and Custom Intent into Custom Audiences

Google streamlined its audience options for Display, Discovery, Gmail, and YouTube campaigns in a recent update. [Source: Search Engine Journal]

5. Facebook Adds New Brand Safety Controls, Including Topic Exclusions for Video Ads

Facebook has announced new brand safety controls for video advertisers, with topic exclusions, based on machine learning, and ‘publisher allow’ lists. [Source: Social Media Today]

6. YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

YouTube has added some new elements to help YouTube ad campaigns, including advanced data insights and new category targeting. [Source: Social Media Today]

7. Google Adds Support for Regional Video Structured Data

Google has introduced support for a structured data property for Videos called, regionsAllowed. Providing International SEOs and publishers more control over rich results. [Source: Search Engine Journal]

8. Facebook Rolling Out Organic Video Testing In Creator Studio

Facebook is starting to roll out a new Organic Video Testing option within Creator Studio, allowing to test variations of non-ad video posts. [Source: We are Social Media]

9. Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger

Facebook launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. [Source: TechCrunch]

10. Googlebot Starting to Crawl Sites Over HTTP/2

Starting in November, Googlebot will support crawling over HTTP/2 for some websites. HTTP/2 is the next major revision of HTTP. [Source: Search Engine Journal]

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