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Weekend Digital Media Round-up: Google’s SEO strategy, Twitter’s new analytics tools, Instagram’s new multiple accounts management feature and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1.Google’s internal SEO strategy: Make small changes, embrace change, consolidate

SeanO’Keefe, a data scientist at Google, shared how Google thinks about their own internal SEO efforts for the 7,000 websites they manage. He said Google makes on average over 200 changes to these sites on a daily basis and managing the SEO for those changes can be complex. [Source: Search Engine Land]

2.Twitter’s Working on New Event and Audience Analytics Tools, Updated Desktop Layout

Twitter is working on some new analytics tools which would help brands better understand trending conversations, and how they can best connect with their audiences. [Source: Social Media Today]

3.Instagram lets marketers share posts across multiple accounts

Instagram rolled out a new feature that gives iOS users managing multiple accounts the option to share a post across two or more of the accounts under their management. [Source: Marketing Land]

4.Google is Pulling the Plug on the Not-So-Popular Small Business Community Message Board

Last year, Google announced that it was shutting down Google Plus, the social network from the search engine giant by the end of August this year. Following this announcement, Google recently shared another closure message. [Source: Logicserve Digital]

5.Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July

Nearly a year ago, Google’s Chrome web browser began to roll out the ability to block, or filter, ads on publisher websites in North America and Europe that don’t meet the Better Ads Standards. That capability will soon apply globally. [Source: Marketing Land]

6.Google Ad Impressions on Connected TVs Up by Over 80%

Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018. To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising. [Source: Search Engine Journal]

7.Google Assistant’s new interpreter mode can translate conversations — but it’s not magic

Google Assistant will soon be able to act as your real-life translator in 27 different languages. Google announced today that the voice assistant is getting a new “interpreter mode” that can translate in real time so you can hold conversations with someone who doesn’t share the same tongue. [Source: The Verge]

8.Google’s Rich Results testing tool now supports code editing

Google has updated its Rich Results Test tool to let webmasters edit the code and see how those edits impact their results results. Google announced this as part of the Chrome Developer Summit. [Source: Search Engine Land]

9.Google Adds New Ways for Businesses to Provide Product Information Within Search

Google’s rolling out a new option which will enable businesses to add in their own, custom product information within relevant search results, as controlled by Google Manufacturer Center. [Source: Social Media Today]

10.Google working to disable knowledge graph hack that shows misleading search results

An old knowledge graph trick reported in 2017 is getting a lot of attention now after more recent reports about how it can be used to manipulate, confuse and trick searchers. In short, it is possible to show any site for any query in the knowledge panel area. [Source: Search Engine Land]

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