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Weekend Digital Media Round-up: Google’s Revised Site Speed Tool, Facebook’s Premium Video Advertising Option, Quora’s Bulk Ad Creation and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google revamps Test My Site mobile site speed tool

Google has rebuilt its site speed tool that first launched in 2016 – Test My Site (which can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. [Source: Search Engine Land]

2. Facebook Announces ‘Facebook Showcase’ Premium Video Advertising Option

Facebook has launched its new ‘Facebook Showcase’ ad program, which is aimed at giving bigger advertisers the opportunity to boost brand awareness in connection to popular Watch shows. [Source: Social Media Today]

3. Quora intros bulk ad creation, editing

If you’re a current Quora advertiser, now’s a good time to download and spot check your current ads by downloading them with the editor. [Source: Marketing Land]

4. Google Rolls Out Three Brand New Features, Including Video for Responsive Display Ads

Google is introducing three new features for Responsive Display Ads that will improve the functionality of the ad network, providing marketers with new reporting capabilities. [Source: Logicserve Digital]

5. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones

Google is trying to make the Assistant a central part of nearly all of them. It announced more smartphones will carry a dedicated Google Assistant button. [Source: Search Engine Land

6. Integrate lead generation solution now works with Facebook Lead Ads campaigns

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. [Source: MARTECH TODAY]

7. Google call-only ads getting ‘expanded’ with more characters

The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. [Source: Search Engine Land]

8. Google Search Console gives us domain properties to replace property sets

Google announced it has launched ‘domain properties’, a feature that lets you see data from a whole domain in one view within Google Search Console. [Source: Search Engine Land]

9. Google Ads to sunset average position reporting metric later this year

Google will retire average position reporting from Google Ads later this year. These new metrics give you a much clearer view of your prominence on the page than average position does. [Source: Search Engine Land]

10. Facebook testing new Ads Manager interface

From the initial preview, though, it looks like Facebook Ads Manager will feel much more intuitive to advertisers using other platforms. [Source: Marketing Land]

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