NEWS

Weekend Digital Media Round-Up: Google’s Reporting Features in GA4, Instagram’s Monetisation Tools for Creators, Pinterest’s Shopping List & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Announces New Reporting Features in GA4

Google has announced new reporting features and changes coming to GA4. These new features aim to help marketers fill the gaps of those who opt-out of being tracked.  [Source: Search Engine Journal]

2. Instagram Announces Affiliate Program, New Stars Options to Help Provide Revenue Options for Creators

Instagram has announced some new monetisation options for creators, including a new affiliate marketing program and new additions to its Stars creator donations process.  [Source: Social Media Today]

3. Pinterest Introduces Shopping List Feature

Pinterest announced the release of Shopping List, which will allow users to save their product pins in one place and receive price drop notifications. [Source: Marketing Dive]

4. Google Ads API Version 8.0 Now Available

Google has released version 8.0 of the Google Ads API that includes a ton of new features, including cross-account bidding strategies, label retrieval, CallAdInfo support and much more. [Source: Search Engine Roundtable]

5. Facebook Launches Sponsored Chat Themes, Payment QR Codes and Quick Replies for Messenger

Facebook has added new sponsored chat themes for Messenger, and a new QR codes for payments and quick replies on images. [Source: Social Media Today]

6. Google to Release New Partner Badge for Those Already Meeting Feb 2022 Requirements

Google has announced that it has resources and training available to help Partners meet the new February 2022 Partner requirements. [Source: Search Engine Land]

7. YouTube Will Now Enable Creators to Add Midrolls, End Screens and Captions While Their Video Is Processing

YouTube has rolled out a new update that will enable creators to place add-on features – like midroll ad breaks, end screens, info cards, etc. – while their video is processing. [Source: Social Media Today]

8. Google Will Update its Search Algorithm to Discourage Slander Extortion Schemes

Google is changing its search algorithm to prevent slander sites from surfacing when someone looks for a person’s name. [Source: Engadget]

9. Twitter Adding ‘Subscribe’ Button to Profiles for Newsletter Signups

Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters. [Source: Search Engine Journal]

10. Google My Business Phases Out Short Names

Google has announced that short names will no longer be available in Google My Business. [Source: Search Engine Land]

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