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Weekend Digital Media Round-Up: Google’s Platform For Creators, Facebook’s Tools For Businesses, Instagram’s Demographic Insights & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Launches ‘Google for Creators’ Platform to Provide Guidance on Digital Content Strategies

Google’s looking to play a bigger role in fuelling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. [Source: Social Media Today]

2. Facebook Launches Audio & Video Calls For Businesses

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. [Source: Search Engine Journal]

3. Instagram Adds More Demographic Insights For Businesses

Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more. [Source: Search Engine Journal]

4. Snapchat Launches New AR Content Studio to Help Brands Develop Innovative AR Campaigns

Snap Inc. is looking to help more brands take the leap into AR campaigns with the launch of a new creative studio for AR, called Arcadia. [Source: Social Media Today]

5. Google Bowling: Tool Saves Advertisers from 3-strike Suspension

New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement. [Source: Search Engine Journal]

6. Facebook Outlines Coming Ad Measurement and Targeting Changes to Offset ATT Impacts

Facebook has outlined its latest range of updates and changes designed to help marketers maximize their campaigns. [Source: Social Media Today]

7. YouTube SEO: Auto Chapters Now A Source Of Metadata For Search

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. [Source: Search Engine Journal]

8. Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

Instagram has added a new way for users to collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features. [Source: Social Media Today]

9. YouTube Announces Live Shopping and CTV Product Updates

YouTube has announced a new series of live-stream shopping events and has also announced new CTV product updates. [Source: Search Engine Journal]

10. Instagram Will Enable Users to Upload Photos and Videos via Desktop

Instagram has announced that its adding image and video posting functionality from the desktop version of the platform. [Source: Social Media Today]

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