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Weekend Digital Media Round-up: Google’s optimization score for display campaigns, Facebook’s photo transfer tool, Twitter’s survey tool & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. [Source: Search Engine Land]

2. Facebook tests tool that lets users transfer photos to Google and other platforms

Facebook is testing a new tool that gives users the ability to move photos and videos between Facebook and other platforms, the company announced in a blog post on Monday. The test is initially rolling out with support for Google Photos, with other platforms to follow in the coming months. [Source: MarTech Today]

3. Twitter Expands Access to Brand Survey Tools to Help Brands Understand Ad Effectiveness

Twitter’s looking to help brands better understand their tweet campaign performance by giving more advertisers access to its ad response survey tools, in order to glean more insight around their promotions. [Source: Social Media Today]

4. Snapchat Publishes New Guide for Auto Marketers on the Platform

Snapchat recently published a new ‘Auto Playbook’, which is full of stats and tips on how to utilize Snapchat’s various ad and outreach options to connect with potential auto shoppers through the app. [Source: Social Media Today]

5. Google My Business phone support has ended, but help from the experts has not

Google has officially shut down its phone support for Google My Business, but that doesn’t mean you can’t get quality support. The best way to get GMB support is through the Google social media channels. [Source: Search Engine Land]

6. Facebook Adds New Measures to Enforce Targeting Restrictions on Potentially Discriminatory Ad Types

Following on from its efforts to limit discriminatory audience targeting in ads related to housing, employment or credit opportunities, Facebook has this week announced two new measures to further enforce its additional rules and provide more transparency into its process. [Source: Social Media Today]

7. Quora testing lead gen forms for advertisers

Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced on Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM systems. Users can share contact information with businesses right from the ads without leaving Quora. [Source: MarTech Today]

8. Twitter Launches New Privacy Center to Better Communicate Platform Rules and Processes

The new Privacy Center facilitates direct connection to the platform’s rules and policy documents, as well as your personal data settings and privacy tools. It also includes links to related regulatory documentation, including the GDPR and the California Consumer Privacy Act, and an overview of updates to Twitter’s terms and processes. [Source: Social Media Today]

9. Podcorn launches self-serve podcast advertising platform

Podcorn, a marketplace where brands can connect with podcasters, has launched a self-service platform that allows advertisers to create podcast ad campaigns based on budget, ad creative and podcasts that best align with their brand. [Source: MarTech Today]

10. Facebook updates crisis response tools, adds WhatsApp integration

Facebook is expanding Crisis Response, its disaster-reporting and communications feature that’s been used in 300 crises in more than 80 countries. The company is announcing several new features, including WhatsApp integration, support for first-hand information sharing and an expansion of its “Data for Good” tools for things like better disaster and displacement maps. [Source: TechCrunch]

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