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Weekend Digital Media Round-up: Google’s New Video Ad Options, Facebook’s Comment Engagement Stats, Twitter’s ‘Fleets’ Now in India & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google Ads More Video Ad Options to Cater to Evolving Viewing Behaviors

Google has announced new video ad options to better align with the changing TV consumption pattern during the COVID-19 lockdowns. Also, in order to help advertisers with their campaign, Google has created a dedicated TV section in its ad Marketplace. [Source: Social Media Today

2. Facebook Looks to Prompt More Comments with New Comment Engagement Stats

Facebook is looking to highlight to Page managers the impact of personal comments on posts. The tool will show engagements stats achieved when you’ve added a comment, based on data from the last 28 days. [Source: Social Media Today]

3. Twitter brings Fleets, its version of Stories, to India

Twitter said it is bringing Fleets, its version of Stories that lets users post ephemeral content to its social network, to India. The company says it is still testing the feature, which is also available to users in Brazil and Italy. [Source: TechCrunch]

4. YouTube to Let Creators Customize the Look & Feel of Their Channels

An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This marks the first time YouTube will have given creators such control over their own channels.  [Source: Search Engine Journal]

5. Google Implements New Restrictions on Employment, Housing and Credit Ads

Google has announced some additional targeting restrictions for housing, credit and employment ads, as it works to eliminate discriminatory use of its advanced ad targeting tools. [Source: Social Media Today]

6. Twitter Now Encourages Users to Read Articles Before Retweeting

Twitter announced they would be testing a new feature where users will be asked if they have read the article before they retweet it. Twitter hopes that this prompt will help to slow the spread of misinformation and fake news. [Source: Forbes]

7. Businesses on Facebook can now respond to customers in Messenger

Facebook is launching a new inbox on Messenger today to make it easier for business owners to respond to incoming customer messages from the same app they use to message friends and family. [Source: TechCrunch]

8. Bing ‘Site Scan’ Tool Audits Sites for Technical SEO Issues

Bing is launching Site Scan as an upgrade to Bing Webmaster Tools, making it convenient to access the tool alongside other data that can assist with improving site performance. This can help make websites more search engine friendly and user friendly. [Source: Search Engine Journal]

9. Google to allow removal of counterfeit goods from search results

Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. [Source: Search Engine Land]

10. Facebook Adds Wikipedia Knowledge Boxes in Search Results

Facebook’s looking to add an extra level of insight to certain search results, with several users reporting a new Knowledge Panel type display for some queries in the main app, with an overview ported from Wikipedia.  [Source: Social Media Today]

 

 

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