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Weekend Digital Media Round-Up: Google’s New Version of Google Ads Editor, Facebook’s New Tool for Advertisers, Instagram’s ‘Audio’ Tab, & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More

Google Ads released Google Ads Editor 1.7 with new features, including easier downloads, audio ads, and more. [Source: Search Engine Journal]

2. Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More

Facebook has announced updates to the way that they are handling privacy for minors, launched new ad placement tests and developed a new tool for advertisers. [Source: Search Engine Journal]

3. Instagram Adds New ‘Audio’ Tab to its Search Options to Boost Reels Engagement

Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends. [Source: Social Media Today]

4. Google Looks to Simplify Custom Bidding and Provide More Transparency Over its Bidding Algorithms

Google’s looking to help more advertisers utilize Custom Bidding and provide more transparency over the Custom Bidding process. [Source: Social Media Today]

5. New Google Safeguards for Minors: Fewer Ads, Safer Content, & More

Google is making changes to create a safer space for kids and teens on the internet, with a list of new features and tools. [Source: Search Engine Journal]

6. LinkedIn Adds Reviews and Ratings for Profiles Which Have Added Services Listings

LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of your professional skills. [Source: Social Media Today]

7. Google Replaces Structured Data Tool with Promotional Landing Page

Google redirects Structured Data Testing Tool to a page that seemingly promotes Google’s Rich Results tool over competing Schema Structured Data Validator. [Source: Search Engine Journal]

8. Google Ads Attribution Models Now Support YouTube and Display

The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey. [Source: Search Engine Land]

9. Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Facebook has outlined several alternative approaches to ad performance tracking. [Source: Social Media Today]

10. There Are New Requirements To Appear In Google Podcasts Recommendations

Beginning on September 21, Google will enforce new requirements for podcasts to show in recommendations on the Google Podcasts platform. [Source: Search Engine Land]

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