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Weekend Digital Media Round-Up: Google’s New Tools In Search Console, Instagram’s New Features For Live Creators, Twitter’s ‘Spark Spaces’ & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. [Source: Search Engine Journal]

2. Instagram Adds Scheduling And ‘Practice Mode’ Features For Live Creators

Instagram is launching a couple of new tools aimed at addressing the needs of Live creators. This Includes Practice Mode and more new features. [Source: TechCrunch]

3. Twitter Launches ‘Spaces Spark’ Accelerator Program

Twitter announced its Spaces Spark Program, a three-month accelerator initiative to discover and reward great Spaces on Twitter with financial, technical, and marketing support. [Source: 9to5Mac]

4. Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

Facebook announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes. [Source: Social Media Today]

5. Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates

Twitter has announced an update to its Carousel Ad format, while it’s also previewed some coming ad measurement and reach options as it adapts to new changes to internet privacy.  [Source: Social Media Today]

6. Microsoft Announces Updates To Smart Pages Website Builder

Microsoft’s Smart Pages website builder now include new cross-Microsoft integrations and data improvements for reporting. [Source: Search Engine Land]

7. Instagram Adds Reels Ads into its Marketing API

Facebook is looking to expand the usage of Reels ads by adding Reels ad placements into its Instagram Marketing API. [Source: Social Media Today]

8. Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite Process

Twitter is launching a broader roll out of itss new Spaces tab in the app, which will help to improve Spaces discovery by highlighting in-progress audio broadcasts in the app. [Source: Social Media Today]

9. Yelp Announces New Features For Services Businesses, Including Custom Search Filters, A New Review Flow And Themed Ads

Yelp announced new features for services businesses and the users that may be looking for them, including custom search filters, a new review flow, themed ads and Project Cost Guides. [Source: Search Engine Land]

10. Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab

Facebook has announced an expansion of its audio social plans, with live audio rooms being made available to public figures globally and more. [Source: Social Media Today]

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