NEWS

Weekend Digital Media Round-Up: Google’s New Tools for Retailers, Facebook’s New Ad Options, WhatApp’s New Business Features & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google releases promotions, pricing updates for both advertisers and users this holiday season

Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. [Source: Search Engine Land]

2. Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. [Source: Social Media Today]

3. WhatsApp Announces New Business Features, Flags Coming Charges for Some Business Services

WhatsApp has announced that it will focus on expanding its in-app shopping options, and give brands new tools for managing their interactions to maximize its business potential. [Source: Social Media Today]

4. Instagram rolls out fan badges for live videos, expands IGTV ads test

Instagram is introducing a new way for creators to make money by rolling out purchasable badges in Instagram Live. [Source: TechCrunch]

5. Google moves one step closer to ads that can deliver personalization and privacy

Google is now replacing individualized targeting with group targeting using an algorithm to assign people to interest-based cohorts. [Source: Search Engine Land]

6. Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is looking to add another level of protection for both brands and users by enabling businesses to set minimum age requirements for branded content. [Source: Social Media Today]

7. Twitter Updates Tweet Creation Process in Ads Manager

Twitter has launched a new update for the Tweet Composer element of Ads Manager, which will make it easier to see how Prompted Tweet will look like before the launch of the campaign. [Source: Social Media Today]

8. Facebook Relaunches Spark AR Partner Network to Maximize AR Potential

Facebook has re-launched its Spark AR Partner Network Program, aiming to connect both brands and creators with AR experts to help build new experiences.  [Source: Social Media Today]

9. Proactively building negative keyword lists in Google Ads is now more important than ever

Google plans to begin restricting terms within the search query report, to show only those that had been searched by a significant number of users. [Source: Search Engine Land]

10. Facebook Updates Messenger API to Incorporate Instagram Direct, Enabling New Connection Opportunities

Facebook’s updating its Messenger API to also incorporate Instagram Direct into advanced messaging workflows. [Source: Social Media Today]

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