NEWS

Weekend Digital Media Round-up: Google’s new search console, Facebook Messenger’s new features, Bing ads’ rebranding and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Introduces Three New Search Console Reports

Google is bringing three new reports to Search Console which are all related to structured data. New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others. [Source: Search Engine Journal]

2. Facebook Messenger to get new lead gen templates, appointment booking

Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. [Source: Marketing Land]

3. Bing Ads rebrands as Microsoft Advertising

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. The rebrand emphasizes a focus on personalization and AI. [Source: Search Engine Land]

4. Is Facebook Working on Launching an Exclusive Creator Studio for Instagram?

Facebook is working on releasing a brand-new ‘Creator Studio’ app exclusively for Instagram users. Social media industry consultants & commentators are waiting to see what this exclusive studio creator has to offer. [Source: Logicserve Digital]

5. Instagram officially tests hiding Like counts

Instagram will now hide Like counts from posts as part of an experiment. If rolled out, the change would refocus Instagram on self-expression instead of being a popularity contest. [Source: Tech Crunch]

6. Shopify adds new Facebook, Snapchat ad buying options from the e-commerce platform

Shopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. Shopify is also launching new integrations with Snapchat, making it possible for clients to create Story Ads campaigns via a Snapchat Ads App from Shopify. [Source: MARTECH TODAY]

7. Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform. [Source: MARTECH TODAY]

8. Facebook F8 2019: New Tools for Messenger and WhatsApp

Facebook has announced new features for its messaging tool which is where, according to Facebook, social interactions are increasingly headed. These includes Messenger Desktop App, Limiting Your Messenger Content to Close Friends Only, etc. [Source: Social Media Today]

9. Google launches new video series: SEO Mythbusting

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the Google Webmaster Trends Team, who will speak with developers and SEOs on common misconceptions. [Source: Search Engine Land]

10. Microsoft launches a drag-and-drop machine learning tool

Microsoft announced three new services that all aim to simplify the process of machine learning. These range from a new interface for a tool that completely automates the process of creating models, to new no-code visual interface for building, training and deploying models, all the way to hosted Jupyter-style notebooks for advanced users. [Source: Tech Crunch]

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
Flipkart @LogicserveDigi
News:Paytm investor raises record $4.5bn for global expansion
Weekend Digital Media News Roundup : Google may pick desktop over AMP, Death of mobile- pop ups, Paytm’s multilingual interface and more…
Hugefly @logicserveDigi
News:Hugefly – The first ecommerce company to employ NLP technology