NEWS

Weekend Digital Media Round-Up: Google’s New Multitask Modeling, Instagram’s New Click to WhatsApp Message Ads, YouTube’s New Viewership Data & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Announces Search Redesign Using MUM Algorithm

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM. [Source: Search Engine Journal]

2. Instagram Launches New Click to WhatsApp Message Ads to Facilitate Cross-App Connection

Instagram has announced that all businesses can now connect their WhatsApp business account to Instagram to facilitate new connection opportunities in the app. [Source: Social Media Today]

3. YouTube Adds More Viewership Data to the Studio Mobile App

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more. [Source: Search Engine Journal]

4. Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections

Facebook has announced that it’s changing the way it displays estimated audience reach for ads, by switching from more specific reach estimates to generalized potential reach categories. [Source: Social Media Today]

5. Google Ads Announces Machine Learning-Based Data-Driven Attribution Models In New Privacy Landscape

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts. [Source: Search Engine Land]

6. Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators

Twitter is moving to the next stage with its new Professional Profiles by opening the option up to all businesses, with applications now open to access the new profile display. [Source: Social Media Today]

7. Google Search Console Products Enhancements Report Gains More Granular Errors

Google’s products enhancement report within Google Search Console reporting now has some improvements. [Source: Search Engine Land]

8. Clubhouse Adds Universal Search, Room Replays and Clipping Functionality to Help Boost Sharing

Clubhouse has announced a set of new features as it looks to improve in-app functionality and engagement, while also providing more ways for creators to maximize the value of their broadcasts. [Source: Social Media Today]

9. New Google Ads Budget Report Tracks Daily Campaign Spend

Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior. [Source: Search Engine Journal]

10. Facebook Adds Cross App Group Chat Functionality in Messenger and Instagram Direct, New Chat Tools

Facebook has announced a raft of new features for Messenger and Instagram Direct, including cross-app group chats. [Source: Social Media Today]

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