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Weekend Digital Media Round-Up: Google’s New Label in Local Pack, Twitter’s Updated Data Tracking Tool, Shopify’s Integration with Facebook & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google officially displays years in business in local pack

Google announced the “Years in business” label is now live for businesses that want to display how many years they are in business within the Google Search local pack. [Source: Search Engine Land]

2. Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Twitter has launched an improved website tag process to help advertisers maintain data on ad response, while it’s also announced an upgrade of its App Install campaigns. [Source: Social Media Today]

3. Shopify Adds Shop Pay Tool to Both Facebook And Instagram Purchases

Shopify is opening its doors to the wider e-commerce marketplace by making its own Shop Pay tool built for online transactions, available across Facebook and Instagram. [Source: Digital Information World]

4. Google My Business adds messaging to desktop interface

Google is rolling out the messaging functionality within the Google My Business desktop interface. This should make the process of responding to customers easier for businesses. [Source: Search Engine Land]

5. Instagram Creators Account Reveals That Reels Algorithm Will Push Down Content with Logos

Instagram is establishing new guidelines, updating its algorithm to not promote Reels with third party logos, such as that of TikTok, on them. [Source: Digital Information World]

6. Google Search dark theme mode expands but search ads are hard to distinguish

Google has been expanding its roll out and test of dark mode, but this unfortunately making the ads hard to distinguish. [Source: Search Engine Land]

7. Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. [Source: Search Engine Land]

8. Twitter Explores New Tweet Subscription Options, Paid Tools for TweetDeck

Twitter’s considering several new subscription and revenue options to reduce the company’s reliance on ads, while also providing more incentive to keep top users tweeting more often. [Source: Social Media Today]

9. Google Chrome Has Gained the Ability to Create QR Codes

Google has very recently added a new feature to Chrome, allowing users to generate QR codes with the application. [Source: Digital Information World]

10. Google’s updated phrase match simplifies keywords and worries advertisers

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM). These changes place the emphasis on machine learning and automation over manual inputs from advertisers. [Source: Search Engine Land]

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