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Weekend Digital Media Round-up: Google’s New Image License Metadata, Snapchat’s ‘Swipe up to Call’ Ads, Bing’s Refreshed Webmaster Tools and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. Content creators and distributors will be able to include the licensing information for pictures on their site, and it will be reflected on Google Images. [Source: Search Engine Land]

2. Snapchat Launches ‘Swipe up to Call’ Ads in the US

After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses. Snap’s Swipe Up to Call ads drive direct phone calls from the ad in-app, expanding on Snaps existing ‘Swipe Up’ ad options. [Source: Social Media Today]

3. Bing announces refreshed Bing Webmaster Tools

Bing announced that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. [Source: Search Engine Land]

4. Google Ads Makes it Easy to Share Audience Lists Across Accounts

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Earlier, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. [Source: Search Engine Journal]

5. LinkedIn’s Shutting Down its Sales Navigator Gmail Extension

LinkedIn is shutting down its handy Sales Navigator for Gmail extension, which provides LinkedIn bio info for anyone who gets in contact with you. The company said the tool is simply not seeing significant use. [Source: Social Media Today]

6. Vast majority of Amazon advertisers plan to spend more on ads again this year

Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a Marketing Land survey of digital advertisers released on Wednesday. Of those planning to increase their Amazon ad budgets, 41% said they plan to spend as much as 25% more than the previous six to 12 months; 22% plan increases of 25 to 50%; and 10% expect Amazon budgets to increase by 50% or more. [Source: Search Engine Land]

7. Google is Testing AMP Results in Desktop SERPs

Google has been spotted serving AMP pages in desktop search in what appears to be either a test or a glitch. Although, what’s perhaps even more notable than that, is the size of the images shown for AMP results on desktop. [Source: Search Engine Journal]

8. Twitter now makes it easier to add new tweets to old threads

Twitter has tweaked its UI to make it easier to add new tweets to old threads. As you’re composing a new tweet, you’ll be able to pull down a view of your past tweets and threads into the composition window. [Source: The Verge]

9. Google Ads offers more granular conversion actions for leads and sales

Google is testing more granular options for tracking website conversion actions in Google Ads. The new set of options is divided into two sections: sales categories and lead categories. In addition to “purchase”, those tracking sales actions can also opt to track ad clicks that result in and “add to cart”, “begin checkout” or “subscribe” action. [Source: Search Engine Land]

10. Marketers are spending more on data management platforms than operational tech

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report. [Source: MarTech Today]

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