NEWS

Weekend Digital Media Round-up: Google’s new hub for small businesses, Instagram’s ads in explore tab, Twitter’s jump in ad revenue and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Launches a New Hub for Small Business Marketing Resources

Google has created a new home on the web for SMB marketers. Many of the tools available as part of the ‘Google for Small Business’ initiative have been developed based on feedback received from small business owners. [Source: Search Engine Journal]

2. Instagram to start showing ads in Explore tab

Instagram is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests. [Source: Marketing Land]

3. Twitter’s ad revenue jumps 18% as marketers invest more on the platform

Twitter saw an 18% increase in ad revenue year-over-year. Twitter is continuing to put its focus on removing spam and reducing abuse on the platform, and by extension, aiming to improve brand safety. [Source: Marketing Land]

4. Google Search Console Offers Three New Sets of Googlebot Crawling Data

Google has updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot. These updates are being rolled out as part of Google’s mobile-first indexing initiative. [Source: Search Engine Journal]

5. LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement

LinkedIn has outlined some of the specific changes that it’s made to its feed distribution algorithm in order to maximize member response, and boost activity among users. [Source: Social Media Today]

6. Google Search Console adds search within markup and copy with tweaking

Google announced two new features for Google Search Console’s testing tools. Within the Google URL testing tools, such as the AMP test, rich results test and URL Inspection tool, you can now search within your markup to find code, and also you can copy the code and tweak it. [Source: Search Engine Land]

7. YouTube Rolls Out New Tools to Enable Customization of Video Recommendations

YouTube announced changes to its recommendation algorithm after reports found that its system was promoting conspiracy theories and fake news content, amplifying such misinformation. [Source: Search Engine Land]

8. Google adding features for advertisers to promote deals, drive in-store purchases

Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements include seasonality adjustments, calls for local campaigns, promotions in LIAs to name a few. [Source: Search Engine Land]

9. LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions

LinkedIn is adding some new options to help businesses, in the form of custom call to action buttons for company pages, which will help brands drive more desired action from visitors.[Source: Social Media Today]

10. Google Search Console adds mobile-first indexing features

Google announced that it made a “few tweaks” to Google Search Console to help webmasters and SEOs understand how Google is indexing their sites. Specifically, you’ll be able to see if and when Google switched a site to mobile-first indexing or not. [Source: Search Engine Land]

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