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Weekend Digital Media Round-Up: Google’s new features to Search, Facebook’s ‘Creative Guidance Navigator’, Microsoft’s New Multimedia Ads and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google starts rolling out these three features more widely to Search

Google has reportedly started rolling out new features for Search. This includes new Settings button, dark mode toggle and customised backgrounds for mobile devices. [Source: The Time of India]

2. Facebook Launches New ‘Creative Guidance Navigator’ to Provide Marketing Stats and Tips

Facebook has launched what it’s calling ‘Creative Guidance Navigator’, which is a mini-site of various ad tips and notes that can help improve your ad creation approach. [Source: Social Media Today]

3. Microsoft Advertising Multimedia Ads In Bing Search

Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. [Source: Search Engine Roundtable]

4. Twitter will comply with India’s new rules to keep its legal immunity

Twitter has outlined how it intends to “fully comply” with India’s new social media rules after the government said its lack of compliance meant it could be held legally liable for its user’s posts. [Source: The Verge]

5. YouTube Adds New Channel Achievement Cards to Incentivize Creator Activity

YouTube is looking to provide another incentive for creators to reach channel milestones with new Achievement Cards that will be displayed within the YouTube Studio dashboard. [Source: Social Media Today]

6. Developers will be able to integrate App Clips into websites as a full screen card with iOS 15

App Clips were announced in 2020 as a feature of iOS 14, but this year Apple is expanding that feature with some enhancements. With iOS 15, developers will be able to integrate App Clips into websites as a full-screen card that will appear in Safari. [Source: 9to5Mac]

7. Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

Facebook sent out a new update to selected advertisers relating to its latest changes in regards to how it’s now tracking events and conversions, in light of the reduced data flow which has impacted performance reporting. [Source: Social Media Today]

8. Microsoft Advertising Announces July Product Releases & Updates

Microsoft Advertising announced its July product releases and updates including dynamic remarketing vertical expansion, better visibility into in-market audience sizes, new ad customizers for RSAs and more! [Source: Search Engine Journal]

9. YouTube enables creators to access sounds from videos to create Shorts

Youtube’s most recent update is the use of sound from YouTube clips to create videos. The new feature can be noticed with a ‘create’ button although not all users can spot it. It also only appears on limited content at the moment, being exclusive for specifics. Furthermore, it is only available on Android at the moment. [Source: Digital Information World]

10. Twitter appears to be on board with Google’s FLoC initiative

Twitter is currently working on data collection for FLoC through its website. This news comes just a couple of weeks after it was revealed that Amazon was explicitly blocking FLoC both through official and unofficial methods. [Source: 9to5Google]

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