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Weekend Digital Media Round-up: Google’s New FAQ Guidelines, Twitter’s Story Format ‘Fleets’, YouTube’s Comparative Metrics and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google tightens FAQ markup guidelines, disallows repetition of questions and answers

Google has updated its content guidelines for the FAQ schema that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. [Source: Search Engine Land]

2. Twitter Launches Its Own Take on Stories With ‘Fleets’

The Fleets are available in a new, rounded profile icon at the top of your Twitter feed. Fleets disappears after 24 hours, while Fleets also can’t be retweeted, liked or even replied to in public – people can only react to your Fleets via DMs. [Source: Social Media Today]

3. YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side

YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. [Source: Search Engine Journal]

4. Google to switch completely over to mobile-first indexing by September 2020

Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing. We reported early that this would happen by end-of-year but this blog post from Google says this change will happen by September. [Source: Search Engine Land]

5. Instagram Is Testing a New Video Response Option for IGTV

Instagram looks to be trying to add in a TikTok-style video response option for IGTV, with a new ‘Video Reactions’ option in testing that would enable IGTV creators to allow viewers to respond to their content with videos of their own. [Source: Social Media Today]

6. Google Ads Mobile App Updated With New Features and Dark Mode

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. These updates are available now in the latest version of the Google Ads app on iOS and Android. [Source: Search Engine Journal]

7. TikTok Adds New Analytics Element to Creator Marketplace

TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. [Source: Social Media Today]

8. YouTube Updates: Mid-Roll Ads Editor and Notification Analytics

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. YouTube’s own Creator Insider channel uploaded a video to remind people about these updates. Creators are also reminded that the classic version of YouTube Studio is being removed in the coming weeks. [Source: Search Engine Journal]

9. Google Ads significantly streamlines attribution reporting

Attribution reporting in Google Ads is getting an overhaul. The name is also changing from Search attribution to simply Attribution. The update significantly streamlines the reporting making things easier to navigate. [Source: Search Engine Land]

10. Visual Editing App VSCO Launches New ‘Montage’ Multimedia Video Creative Tool

Popular visual editing app VSCO has this week launched a new editing tool called ‘Montage’ which enables you to create multi-layered, still and video combination projects that will stand out in feeds. This could help you create more professional, impression-making Stories and video posts. [Source: Social Media Today]

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