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Weekend Digital Media Round-up: Google’s New Design for Call-Only Ads, Facebook’s New Types of Interactive Ads, Snapchat’s expanded ad length & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Ads Changes the Design of Call-Only Ads

Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. [Source: Search Engine Journal]

2. Facebook Rolls Out New Types of Interactive Mobile Ads

Facebook is giving advertisers access to new types of interactive ads, including AR ads and video poll ads. One of the ways in which the company is helping advertisers embrace this trend is through introducing video poll ads. [Source: Search Engine Journal]

3. Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat announced a range of new ad and content updates designed to maximize audience attention and provide advanced options for marketers. The company is now looking to allow ads of up to three minutes in length in selected formats, up from the 10-second limit which has been the core threshold on the platform. [Source: Social Media Today]

4. Facebook to Officially Start Hiding Like Counts on Posts

Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia. Given how the company is treating like counts on Instagram, this test could very well expand to other countries. [Source: Search Engine Journal]

5. Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new options to help marketers better manage their video ad campaigns and reach consumers where they’re most active. The company is adding new TrueView ads in the YouTube Home feed, a tremendous opportunity for any advertiser looking to drive more, high value conversions. [Source: Social Media Today]

6. Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image. [Source: Search Engine Journal]

7. Google Ads Introduces Improved Keyword Recommendations

Google Ads is updating optimization scores by improving the relevancy and quality of keyword recommendations. The panel will only suggest recommended keywords if they’re estimated to drive additional traffic beyond existing keywords. [Source: Search Engine Journal]

8. Google Ads Lets Users Set Up Conversion Tracking During Campaign Creation

Google Ads is now letting users set up conversion tracking during the campaign creation process. Now, users can save time and ensure conversion tracking is set up immediately with an extra step added to the campaign creation process. [Source: Search Engine Journal]

9. Twitter Launches ‘Twitter Next’ Strategy Team to Help Brands Maximize their Tweet Campaigns

Twitter’s looking to provide more assistance to brands looking to maximize their on-platform efforts with the launch of ‘Twitter Next’, a new, strategic arm of Twitter Marketing which will provide a range of insights and advice to selected business partners. [Source: Social Media Today]

10. Google Ads Smart Bidding Now Supports Store Visits Optimization

Google is giving advertisers the ability to test incorporating store visits into their smart bidding strategies for select search and shopping campaigns. This is accomplished by enabling the campaign-level conversion setting. [Source: Search Engine Journal]

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