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Weekend Digital Media Round-up: Google’s New Data Security Tools, Instagram’s Branded Content Tag, Microsoft’s Audience Targeting Solutions & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Adds New Data Security Tools, Including YouTube History Auto-Delete and Password Check-Up

Google has announced a new set of data control and security options to help users better maintain their digital presence and avoid potential misuse. The company is adding a new incognito mode to Google Maps, giving the option to hide location history. [Source: Social Media Today]

2. Instagram Adds Branded Content Tags for IGTV

Instagram’s Branded Content Tags are still not available to all users, for those who can access them, they are now also being expanded to longer-form IGTV content. [Source: Social Media Today]

3. Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. The new audience targeting solutions are available now as part of an open beta. [Source: Search Engine Journal]

4. Google Search Console adds Change of Address tool to new interface

Google announced that they have added the Change of Address tool to the new interface of Google Search Console. The change of address feature was available in the old Search Console but was not migrated when Google shut down the old interface. [Source: Search Engine Land]

5. LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. [Source: Marketing Land]

6. Instagram Launches Product Launch Reminder Stickers and Tags to Capitalize on Audience Interest

Instagram is adding in new features and options which encourage shopping in-app, providing new functionality for users, and new opportunities for businesses to get more out of their Insta presence. [Source: Social Media Today]

7. Facebook advertisers can now use Stories ads to start conversations in Messenger

Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in. [Source: Marketing Land]

8. YouTube Adds New Comment Filters in YouTube Studio

YouTube has announced a new set of comment filters within YouTube Studio, which will make it easier for creators and brands to identify key video responses of interest. [Source: Social Media Today]

9. Google Shopping Updated With New Design, Price Tracking, Local Inventory, More

Google has upgraded Google Shopping with a redesign and several new features that make it easier for users to find what they’re looking for. The new experience starts with a personalized homepage that includes suggestions for new products, as well as sections to reorder common items or continue previous shopping research. [Source: Search Engine Journal]

10. Google to update GoogleBot’s user agent

Google will update Google’s user agent to represent the version of Chrome that GoogleBot is running. It is important to update any code you may have that may look at the user agent of GoogleBot to support this change going forward. [Source: Search Engine Land]

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