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Weekend Digital Media Round-Up: Google’s New Crawl Report, Facebook’s Updated ‘Account Quality’ Dashboard, Pinterest’s ‘Dynamic Creatives’ & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google crawl stats report now showing more crawls

Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” [Source: Search Engine Land]

2. Facebook Launches Updated ‘Account Quality’ Dashboard to Help Businesses Address Concerns

Facebook’s rolling out an updated ‘Account Quality’ dashboard within Business Manager, which is designed to help Page admins and support staff keep track of any suspended ads or impacted posts. [Source: Social Media Today]

3. Pinterest Launches New ‘Dynamic Creative’ Automated Ad Targeting and Creation Process

Pinterest has unveiled a new, ‘Dynamic Creative’ ad process which will enable advertisers to automate the ad creation and targeting process for their campaigns based on individual user behavior. [Source: Social Media Today]

4. Twitter’s New Verification Policy Asking Verified Users To Update Their Profiles Accordingly

Twitter’s policy regarding Verified Accounts has been updated, and now it’s sending out notifications to verified users, urging them to comply with the changes before January 22nd, 2021. [Source:  Digital Information World]

5. Gmail Ads Absorbing Into Discovery Campaigns

Standalone Gmail ads will be sunset on July 1 of 2021. This targeting type will now be rolled into Discovery Ads, with no option to target them separately. [Source: Search Engine Journal]

6. Facebook Announces New App Login Parameters to Assist with Transition to Apple’s IDFA Update

With Apple’s new IDFA changes, Facebook has added a new login mode for app developers, in order to enable them to continue collecting some user data. [Source: Social Media Today]

7. Google Chrome 88 is rolling out with some outbreak changes like you can edit saved passwords, and new UI for giving permission will also end the Mac OS X 10.10 support

Google is kicking the new release Chrome 88 with some major changes in this new year. This will make the user edit the saved password so that no unauthorized person can get access to them. [Source:  Digital Information World]

8. LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. [Source:  MarTech Today]

9. Advanced descriptive captioning feature for images is soon to come on Facebook and Instagram

Facebook’s AI image generation models are getting more advanced as they will soon start giving detailed descriptions about images, people in them doing various activities, and more. [Source:  Digital Information World]

10. Pinterest Tests New Stories Panel at the Top of User Feeds

Pinterest is testing out a new panel of Story Pins on the main home screen, aligning with the broader Stories trend. [Source: Social Media Today]

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