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Weekend Digital Media Round-Up: Google’s New Conversion Value Rules, Twitter’s API Update for Developers, YouTube’s Search Upgrades & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google’s New Conversion Value Rules

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. [Source: Search Engine Journal]

2. Twitter Launches New API Access for Spaces to Facilitate the Development of Third-Party Apps

Twitter is rolling out a new update to its API, which will enable third-party developers to build tools, apps and services for its audio Spaces product. [Source: Social Media Today]

3. YouTube Upgrades Search With Chapter Previews and Better Recommendations for Translated Videos

YouTube announced two feature updates to make it easier for people to find the content they’re looking for on the platform. [Source: TechCrunch]

4. Apple Podcasts Affiliate Program Launches Special Offer for 100% Bounty to Boost Paid Subscriptions

Apple will now boost the rate of its bounty from 50% to 100% from now through the end of November 2021. [Source: 9 to 5 Mac]

5. Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

Facebook will now enable users to create and share Instagram Reels within the main Facebook app. [Source: Social Media Today]

6. Instagram’s New Update Will Provide More Detailed Insights to Users About their Posts and Reels

Instagram is now bringing more detailed insights about Post, Reels, Story, and Live to help creators understand what type of content their audience likes. [Source: Digital Information World]

7. YouTube Rolls Out 3 Updates For Creators

YouTube Studio receives three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. [Source: Search Engine Journal]

8. Twitter Officially Launches Integration of Revue Newsletter Subscriptions Direct from User Profiles

Twitter is adding a new button on Revue creators’ Twitter profiles that will enable people to sign up for their newsletter direct from the app. [Source: Social Media Today]

9. Google is Adding a ‘Shopping List’ to Chrome

Google is adding a new ‘shopping list’ feature to Chrome. It will be a part of Chrome bookmarks. [Source: Chrome Story]

10. Twitter Hits Another Hiccup with Public Requests for Verification, Pauses Roll-Out of New Process

Twitter has temporarily hit pause on rolling out access to apply for Verification so they can make improvements to the application and review process. [Source: Social Media Today]

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