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Weekend Digital Media Round-up: Google’s New Bidding Options in DV360, Facebook’s New Skippable Ad Format, YouTube’s New Premium Ad Option & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Adds Custom Bidding and Outcome-Based Buying Options for Display & Video 360 Campaigns

Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through its programmatic process. [Source: Social Media Today]

2. Facebook Begins Testing Skippable Mid-Roll In-Stream Video Ads

Facebook began running a small test of skippable mid-roll in-stream video ads. This Ad test will enable viewers to skip in-stream video ads after five seconds. [Source: Adweek]

3. YouTube is relaunching its premium ad offering as YouTube Select

YouTube has announced a new way to buy advertising, which it’s calling YouTube Select. It is introducing a package focused specifically on YouTube and YouTube TV content that’s streaming to TVs. [Source: TechCrunch]

4. Instagram Adds New ‘Guides’ Profile Section to Help users Connect with Resources and Products

Instagram has launched a new ‘Guides’ option for profiles, which will enable selected business users and creators to highlight recommendations, tips, and other content in a new, dedicated tab. [Source: Social Media Today]

5. Facebook and Instagram roll out Shops, turning business profiles into storefronts

Both Facebook and Instagram are supporting a degree of e-commerce allowing consumers to browse and buy products directly from a business’ Facebook Page or Instagram profile. [Source: TechCrunch]

6. Google Adds New Listing of Resources to Help Businesses Manage Campaigns During COVID-19

Google has created a new, centralized hub of its various business resources and guides designed to help brands maximize their use of Google’s tools for marketing and outreach amid the COVID-19 pandemic. [Source: Social Media Today]

7. Facebook Adds Post Creation Capacity to Creator Studio App

Facebook has announced that it’s adding the capability to create posts within Creator Studio in the latest version of the app, allowing users to save post as a draft, post it, or schedule it for later. [Source: Social Media Today]

8. Pinterest Adds New ‘Shopping Spotlights’ to Highlight Product Recommendations from Fashion Influencers

Pinterest is rolling out a new product recommendation tool called Shopping Spotlights, which will showcase selections of Pin products as chosen by fashion influencers and publishers. [Source: Social Media Today]

9. Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame to 21-day response time to submit documentation for their Business Operations Verification program. [Source: Search Engine Journal]

10. Facebook Tests 3D Product Images in Marketplace Among Advanced AI and AR Shopping Initiatives

Facebook has been evolving digital shopping tools, which are designed to make product recommendations more personalized. Now its testing out a new 3D-like option which enables Marketplace sellers to provide a full view of their items within their listings. [Source: Social Media Today]

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