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Weekend Digital Media Round-Up: Google’s New Ads API, Facebook’s Action Against Counterfeit Goods, Apple’s App Tracking Transparency & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google released Google Ads API version 7.0

Google has released a new version of the Google Ads API. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. [Source: Search Engine Land]

2. Facebook has imposed strict legal action against the sale of Counterfeit goods across all of its platforms

Facebook has launched new legal action in collaboration with Gucci over the sale of these counterfeit goods on its platform. [Source: Digital Information World]

3. Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple’s controversial new app data tracking prompts are now being rolled out to all iOS devices. [Source: Social Media Today]

4. Pinterest Expands Shopify Integration Worldwide

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. [Source: Search Engine Journal]

5. Instant match rates are now available for Customer Match lists in Google Ads

Google will now show advertisers the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced. [Source: Search Engine Land]

6. Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

Facebook’s looking to provide a new option for businesses on WhatsApp, enabling them to create Facebook promotions within their WhatsApp business tools. [Source: Social Media Today]

7. Google Adds 3 New Features For People Ready to Travel Again

Google is adding new features in search results to assist those who are ready to travel again with three new features in search results. [Source: Search Engine Journal]

8. YouTube provides update on Self-Certification Feature, Timed Comments Experiment, Mobile Permissions, and More

YouTube has launched a Self-certification update, a combination of machine learning and human input, helping decide what content complies with advertiser-friendly guidelines. [Source: Digital Information World]

9. Instagram to Add New Ways For Creators to Make Money

Instagram plans to launch new features that will help content creators earn multiple streams of revenue. [Source: Search Engine Journal]

10. Facebook is testing out ads on Instagram Reels in only a few countries that includes India, Germany, Brazil and Australia

Facebook is all set to start testing a new addition to Reels by running ads in a few selected countries, including India, Brazil, Germany, and Australia. [Source: Digital Information World]

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