NEWS

Weekend Digital Media Round-Up: Google’s New Ad Units, Facebook’s New Business Tools, Twitter’s New Initiatives For Creators & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Announces “Things to Do” Free Listing & Ad Unit

Google has announced new ad units designed to help folks find attractions, tours, and activities within the SERP. [Source: Search Engine Journal]

2. Facebook Has New Ways to Generate Leads & Connect With Customers

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. [Source: Search Engine Journal]

3. Twitter Accelerates Again With Bitcoin Tips, NFTs, Recorded Spaces, Creator Fund & More

Twitter has introduced a number of new initiatives aimed at better serving the conversations and community using its platform. [Source: TechCrunch]

4. Microsoft Advertising Launches Marketing With Purpose Business Attributes

Microsoft Advertising new attributes allow businesses to indicate their dedication to “responsibility, how the brand values align with the values of the customers, and more. [Source: Search Engine Land]

5. LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

LinkedIn has made collecting audience data a little easier with the launch of a new Event Registration trigger in the Lead Generation Forms integration for Zapier. [Source: Social Media Today]

6. Google Ads to Rollout New Advertiser Pages With a Focus on Transparency

Google has announced “advertiser pages”, which will allow users to learn more about the advertiser before visiting their site or making a purchase. [Source: Search Engine Journal]

7. Microsoft Edge update adds tab groups and new shopping features

Microsoft is rolling out some updates to Edge along with some handy shopping features. [Source: Engadget]

8. Facebook’s Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

Facebook is now rolling out an update to its organic post testing option for video in Creator Studio with a new layout, and expanded post options. [Source: Social Media Today]

9. Google Updates Keyword Matching Processes for Phrase & Broad Match

Google Ads has announced updates to the way that queries are matched to keywords. [Source: Search Engine Journal]

10. YouTube Launches Super Chat and Super Stickers in More Regions, Adds New Comment Translation Options

YouTube is expanding access to its Super Chat and Super Stickers streamer donation options, while it’s also adding comment translation tools in-stream. [Source: Social Media Today]

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