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Weekend Digital Media Round-up: Google’s New 3D View in Search, Facebook’s New Creator Studio, Youtube’s New ‘Tag Snag’ Tool and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google search view in 3D now live for e-commerce sites

Google announced 3D images with augmented reality in search. But now it is showing up for some e-commerce sites. This shows how Google can start to enable those kinds of capabilities in the SERP for commercial queries. It is a good way for searchers to discover new content and information and can be helpful in not just driving eyeballs but potentially even conversions. [Source: Search Engine Land]

2. Facebook’s New Creator Studio App Helps with Managing Pages on the Go

Facebook is launching a Creator Studio app for iOS and Android that assists users with managing page content and monitoring performance. This marks the first time Facebook’s Creator Studio has had a mobile app, which is designed to be a companion to the more robust desktop app. [Source: Search Engine Journal]

3. New Tool Shows Tags for Any YouTube Video to Help Improve Your YouTube SEO

A new Chrome tool called ‘Tag Snag’ will extract the tags used on any YouTube video. By simply tapping on the Tag Snag icon, an entire list of the tags used by the creator will appear.  In addition, Tag Snag will also enable you to extract the tags from multiple YouTube videos at once. [Source: Social Media Today]

4. Google Updates Image Search with Icons for Products, Recipes, & Videos

Google is updating its image search results pages with icons indicating what type of content the images lead to. If an image surfaced in search results comes from a product page, a recipe, or a video, Google will highlight it with a special icon. [Source: Search Engine Journal]

5. Google Rich Results testing tool adds support for ‘How To’ markup for Google Home displays

Google announced that the rich results testing tool now also supports showing you how your ‘How-To’ markup will look on the Google Home hub and other smart displays. This new feature will let webmasters, developers and SEOs test to see how the how-to markup for a specific page will show up on these smart displays. [Source: Search Engine Land]

6. Google Lets Users Download Complete Sets of Data From Search Console

Google is upgrading Search Console giving users the ability to download complete sets of data from reports. Previously, Search Console only allowed users to download specific table views. In addition to exporting more and better data, Search Console reports will be easier to read once they’re downloaded. [Source: Search Engine Journal]

7. Facebook blocks mobile app advertisers from using device-level data

Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change took effect on January 22. [Source: Marketing Land]

8. Google Search Console Sending Email Alerts for Spikes in Search Traffic

Google is sending email notifications via Search Console to alert site owners about spikes in search traffic for specific pages. To illustrate the significance of that number, Google’s email alert will note the percent increase in daily clicks compared to the usual average. [Source: Search Engine Journal]

9. Vimeo’s new app helps small businesses create professional social videos

The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video production at the scale they need to compete. More advanced users could opt to start a new video from scratch, as an alternative. [Source: TechCrunch]

10. Google Displays Prominent Links to Third Party Services in Local SERPs

Google has been spotted linking to competitive third-party services at the top of local search results pages. When people conduct a local search, Google will now direct them to find results on relevant third-party websites.  [Source: Search Engine Journal]

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