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Weekend Digital Media Round-up: Google’s New 3D Object Recognition, Snapchat’s New ‘Lens Web Builder’, Reddit’s ‘Trending Takeover’ Ad Unit and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Has Developed a New 3D Object Recognition Process, Which Could Lead to Improved AR Experiences

The process developed by Google improves the capacity to capture an object’s size, position and orientation in the world, which, as noted, could have significant impacts on the accuracy of AR applications, leading to more impressive, useful digital placement tools. [Source: Social Media Today]

2. Snapchat debuts Lens Web Builder to create AR campaigns in minutes

Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens campaigns directly within Snapchat’s Ads Manager. [Source: Marketing Land]

3. Reddit Launches Prominent New ‘Trending Takeover’ Ad Units

Reddit has launched a new Trending Takeover ad unit, looking to capitalize on its growth, and maximize its ad potential. They will last for 24 hours and take up a major block of space at the top of the Reddit feed. [Source: Social Media Today]

4. Google to Review Photos & Videos Uploaded to Google My Business

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. [Source: Search Engine Journal]

5. Instagram Is Testing a New Option to Re-Share Live Videos to IGTV

Instagram is now testing an option which would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended. That could be an easy way to build your IGTV content library. [Source: Social Media Today]

6. Google Ads Expands Portfolio Bid Strategies With More Options

Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. A Portfolio bid strategy can help advertisers optimize performance across multiple campaigns. It’s an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. [Source: Search Engine Journal]

7. Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

Facebook now testing a new option to share your Facebook Story to Instagram in your send settings, which could make it easier to maintain activity on both platforms, and expand your stories’ reach. [Source: Social Media Today]

8. Google showing ‘key moments’ feature on multiple videos in search results

Google’s “key moments” feature, also known as “in this video,” is now showing on more than one video in mobile search results. Users can also now hide and expand the feature. The feature is becoming more prominent in search, which means Google is likely seeing engagement metrics indicating it’s worth expanding. [Source: Search Engine Land]

9. TikTok Tests New Options to Add External URLs to Clips, Comment Downvoting

TikTok began testing a new option which enabled selected users to add Wikipedia links to their clips in order to provide more context on certain elements. It’s an interesting option, providing another way to add more context to a TikTok clip. [Source: Social Media Today]

10. Google pushes out deadline parallel tracking for Video due to ‘global events’

Googles gives you more time to transition to parallel tracking for Video campaigns. As the deadline has been moved to June 15. Notable is the “global events” mention in reference to the coronavirus pandemic. This is a seemingly minor shift, but it’s indicative of the disruption the outbreak is causing for companies and employees at all levels. [Source: Search Engine Land]

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