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Weekend Digital Media Round-up: Google’s Live TV Show Comments, Twitter’s Limitations on Replies, Facebook’s ‘Page Management History’ Tab & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Tests User Comments for Live TV Shows

Google has confirmed about the testing on user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events. The comments appear with the name and picture of the user’s Google account. [Source: Search Engine Land]

2. Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

Twitter’s head of product Kayvon Beykpour noted that they were investigating the potential of a new capability which would enable users to restrict the audiences of their tweets. A new process is development which would enable Twitter users to define the audience for each of their tweets, direct from the composer window. [Source: Social Media Today]

3. Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook has added a new tab to its Page settings which provides an overview of actions taken by Page admins, including Page role allocations, contact information, Business Manager relationships, and more. [Source: Social Media Today]

4. Twitter Officially Launches Its ‘Promoted Trend Spotlight’ Ad Option

Twitter is now officially launching its new ‘Promoted Trend Spotlight’ ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns. [Source: Social Media Today]

5. Facebook will Let Users Hide Ads Targeted via Custom Audience lists

Facebook quietly announced a new feature coming later this month that will allow users to control whether or not an advertiser can show ads to them using a Custom Audience list. [Source: Marketing Land]

6. Spotify Podcast Ads Can Now Track Impressions, Reach and Audience Data

Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. [Source: Marketing Land]

7. Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. [Source: Social Media Today]

8. Twitter Is Removing the Audience Insights Element from Twitter Analytic

Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Twitter will look to incorporate a similar audience analytics tool into Media Studio instead, as it works to build out that tool as a more comprehensive tweet analytics platform. [Source: Social Media Today]

9. YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect. The new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids. [Source: Social Media Today]

10. Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

Facebook has set two definitive deadlines for advertisers to comply with its new requirements, particularly related to those utilizing Facebook’s Marketing API. Facebook will now require that all advertisers, developers and partners specify whether or not their ads offer housing, employment or credit opportunities. [Source: Social Media Today]

 

 

 

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