NEWS

Weekend Digital Media Round-up: Google’s introduced new and expanded ad surfaces, Facebook latest algorithm change, Adobe wants Marketers to Transition beyond B2B & More

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. [Source: Search Engine Land]

2. Facebook Announces Two New Algorithm Updates Aimed at Improving On-Platform Engagement

The transparency tool designed to give users more control over their data will be rolling out in the coming months. [Source: Social Media Land]

3. Facebook’s Top 4 Ranking Signals for Videos

Facebook has published a set of best practices to help pages achieve greater reach with video posts. [Source: Search Engine Journal]

4. Adobe wants Marketers to Transition beyond B2B and B2C to B2E

Adobe’s Senior Vice President of digital experience, Steve Lucas, speaks about Adobe’s unique B2E – Business to Everyone approach that will offer more enhanced and customized experiences than B2B and B2C. [Source: Logicserve Digital]

5. Instagram Rolls Out Updated Explore Format, Including Stories Content

Instagram is rolling out some changes to its Explore tab, designed to showcase more related trends, and guide users towards its IGTV and on-platform shopping options. [Source: Social Media Today]

6. Instagram launches @shop account to boost interest in shoppable posts

Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app.“Content featured on @shop will be 100% community-trends driven. [Source: Marketing Land]

7. Amazon targets Uber Eats with Deliveroo investment

The investment will intensify Amazon’s competition with rival tech company Uber and its Uber Eats service. [Source: The Verge]

8. Amazon’s latest warehouse machine demonstrates the slow drip of automation

The news agency says Amazon is trialing technology in its warehouses that can package orders five times faster than humans. [Source: THE VERGE]

9. LinkedIn is Testing a New Services Section in User Profiles

LinkedIn is working on a new addition to profiles which lets users display a list of services they offer. The feature is currently in testing and was discovered by none other than Jane Manchun Wong. [Source: Search Engine Journal]

10. Alexa is now hands-free on every Windows 10 device

The latest version of the Alexa app on the Windows Store notes that Amazon’s voice assistant will now listen for the Alexa wake word “when the app is running in the background or minimized. [Source: THE VERGE]

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