NEWS

Weekend Digital Media Round-up: Google’s Integrated Payments & Jobs App, Facebook’s New Tools for Video Marketers, Pinterest’s Lens Update and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google unveils integrated payments and jobs app

Google has initiated a host of measures aimed at strengthening its presence in the country, including an integrated payments and jobs app and the launching of an artificial intelligence (AI) research lab in Bengaluru. [Source: Mint]

2. Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. The features include “Rehearsals” via Facebook’s Live API, Live video editing and streaming updates, Creator Studio adds Instagram and IGTV features and many more. [Source: Marketing Land]

3. Pinterest Announces Lens Updates, Releases New Stats on Visual Search

Pinterest has announced some upgrades to Lens, while also releasing some new stats on visual search usage on the platform. The company’s new option will enable users to save the images of the objects they capture through Lens, rather than merely using them as a search template. [Source: Social Media Today]

4. Google Officially Adds Timestamps to Videos in Search Results

Google is officially rolling out timestamps for YouTube videos in search results. This feature is designed to help people when the content they’re searching for is contained within a video. [Source: Search Engine Journal]

5. YouTube Adds New ‘Masthead’ Ad Option for TV-Connected Viewers

YouTube has announced that its adding TV screen-specific targeting to its prominent Masthead ads, which will show up first thing when a user opens their YouTube TV app. [Source: Social Media Today]

6. Instagram Posts Can Now Be Scheduled in Advance Through Facebook

Instagram posts can now be scheduled to publish at a later time through Facebook’s Creator Studio. This functionality is available to all business accounts and also extends to IGTV videos. Instagram posts and IGTV videos can both be scheduled up to six months in advance. [Source: Search Engine Journal]

7. Search Ads 360 rolls out auction-time bidding for Google Search campaigns

Google Search Ads 360, the enterprise-level search management piece of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. [Source: Search Engine Land]

8. Google Search Console Adds a New Type of Structured Data Report

Google has added one more type of structured data to its growing list of structured data reports in Search Console. Those who are using dataset structured data on their website will find the new report under the Enhancements sections. [Source: Search Engine Journal]

9. Google beefs up mobile app insights with new AdMob API

Google’s AdMob is upgrading its reporting and analytics for mobile publishers and developers. The company is rolling out a new API, which will provide publishers with more accurate insights into user behavior, ad performance and revenue. [Source: Marketing Land]

10. Microsoft Advertising’s product, similar audiences now available to more advertisers

Microsoft Advertising is continuing to invest in audience targeting products. Two audience solutions are now in open beta mode as said by the company. Product audiences is aimed at converting past site visitors, while similar audiences can help advertisers reach more new customers. [Source: Search Engine Land]

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
Flipkart to operate through App @LogicserveDigi
News: Come 2016, Flipkart App is the Way Forward
Flipkart In-App Chat Feature Launched
News: Ping – The New Flipkart In-App Chat Feature Launched
Facebook launches Instant Articles @LogicserveDigi
News:Facebook launches Instant Articles for Indian Android users