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Weekend Digital Media Round-Up: Google’s Free Shopping Listings, Facebook’s Cross-App Messaging, Oracle’s Updates to Oracle Unity & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Expands Free Google Shopping Listings, Adds New Tools to Assist SMBs

Google is making its Google Shopping product listings available for free, while it’s also expanding its tools for SMBs to assist in their recovery from COVID-19. [Source: Social Media Today]

2. Facebook & Instagram Enable Cross-App Messaging

Facebook and Instagram are combining their messaging services to allow for cross-platform communication. [Source: Search Engine Journal]

3. Oracle announces updates to Oracle Unity

Oracle announced enhancements to Oracle Unity, the CDP which manages data across its marketing, sales and service offerings. [Source: Marketing Land]

4. New Instagram Resources for Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. [Source: Search Engine Journal]

5. Amazon launches a virtual tours and experience platform, Amazon Explore

Amazon is launching a new service called Amazon Explore, that allows customers to book live, virtual experiences led by local experts. [Source: TechCrunch]

6. Facebook Ads to Remove 28-Day Attribution Model

Facebook Ads announced it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. [Source: Search Engine Journal]

7. Facebook Launches Accounts Center to Better Connect Cross-Data and Payment Systems

Facebook is working to streamline its payments processes, in order to make it as easy as possible for users on both Facebook and Instagram to quickly make purchases. [Source: Social Media Today]

8. Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

Pinterest is adding some new product discovery and showcase features ahead of the holiday shopping rush. [Source: Social Media Today]

9. Microsoft Advertising adds brand safety with IAS partnership

Microsoft Advertising announced that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. [Source: Search Engine Land]

10. Twitter Expands Access to Voice Tweets, Re-Affirms Plans for Auto-Captions of Voice Messages

Twitter has expanded the availability of audio tweets, while it continues to work on improving accessibility of the option. [Source: Social Media Today]

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