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Weekend Digital Media Round-Up: Google’s Features for App Advertisers, Facebook’s ‘Live Shopping Fridays’, Pinterest’s Idea Pins & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Announces New Features for App Advertisers

Google announced new features for app advertisers, which include device targeting, new attribution options and more. [Source: Search Engine Journal]

2. Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands

Facebook has launched the “Live Shopping Fridays” event series, which will see larger brands live streaming beauty, skincare, and fashion content weekly. [Source: TechCrunch]

3. Pinterest Launches ‘Idea Pins,’ a Revamped Variation on Stories

Pinterest has launched a video-first feature called “Idea Pins,” aimed at creators who want to tell their stories using video, music, creative editing tools and more. [Source: Social Media Today]

4. Google Grows Shopify Partnership, Adds Ways to Shop from Images

Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks. [Source: Search Engine Journal]

5. Google video structured data with Clip markup and Seek markup

Google has introduced new structured data is called Clip markup and Seek markup, which will help create key moment video clips in Google Search. [Source: Search Engine Land]

6. Twitter Outlines Changes to Image Posting Process and Addressing Algorithmic Bias in Visual Previews

Twitter has provided some new insight into how it changed its image display process to address bias concerns. [Source: Social Media Today]

7. Google’s LaMDA makes conversations with AIs more conversational

Google has been working on a new language model called LaMDA that’s much better at following conversations naturally, rather than as a series of badly formed search queries. [Source: TechCrunch]

8. YouTube Previews Upcoming Improvements for YouTube Studio, Including Auto-Generated Title Suggestions

YouTube has shared some insight into coming updates for its YouTube Creator Studio management platform. [Source: Social Media Today]

9. Twitter is letting anyone apply for verification for the first time since 2017

Twitter is relaunching its public verification program, allowing anyone to apply for a coveted blue checkmark. [Source: The Verge]

10. New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. [Source: Search Engine Land]

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