NEWS

Weekend Digital Media Round-up: Google’s Expanding Shopping Ads, Facebook’s New Logo, Pinterest’s Renewed Mobile App and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. The new features are multi-country feeds, automated feeds and new merchant center experience. [Source: Search Engine Journal]

2. Facebook Unveils New Logo With Unique Branding for All of its Products

Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns. The company says the new branding is designed for clarity – to make it clear that it’s the parent company of many popular apps. [Source: Search Engine Journal]

3. Pinterest Launches a Refresh of Its Mobile App

Pinterest has updated the look of its app for iOS and Android with a renewed focus on personalized recommendations and a more efficient use of space. The most obvious change when opening the app after the update is the reduced space around pins. [Source: Search Engine Journal]

4. Google Adds New Visual Ad Options for YouTube and Google Images

Google announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. [Source: Social Media Today]

5. YouTube Launches a Redesign of its Desktop Homepage

YouTube updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company has added the option to add to queue on desktop – simply hover the cursor over a video and it can be quickly added to your list of videos to watch next. [Source: Search Engine Journal]

6. LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

LinkedIn has added two new language translation options in order to better facilitate on-platform communication. It will automatically translate it to English – but now, when you tap on the ‘Rate this Translation’ prompt at the bottom of the post, you’ll be able to find additional translation options under ‘Language Settings’. [Source: Social Media Today]

7. Google Finally Launches the Anticipated Page Speed Report in Search Console

Google is rolling out the highly anticipated page speed report in Search Console that was shown off earlier this year. The company’s new page speed report pulls data from the Chrome User Experience Report and automatically groups URLs into the categories of “Fast,” Moderate,” and “Slow.” [Source: Search Engine Journal]

8. Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. [Source: Search Engine Journal]

9. Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. [Source: Social Media Today]

10. Google Ads Editor Gets New Features & Support For New Campaign Types

Google Ads Editor has been updated with support for new campaign types as well as several new features. The new features are searchable errors, shared negative keyword lists, condensed edit pane, image names and maximize conversion value for search campaigns. [Source: Search Engine Journal]

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